NAB attendees can find Dalet in the West Hall at booth W1717.

Driving Industry Conversations: Executive Briefings & Thought Leadership

Beyond the technology showcase that addresses enterprise workflows for News, Media, and Sport verticals, Dalet will drive urgent discussions around reshaping business models and the critical need for Time-to-Value solutions at key events like the Devoncroft Summit and the annual Dalet Executive Breakfast.

Devoncroft NAB 2025 Summit – Dalet on CEO Panel

Dalet CEO Santiago Solanas will join industry leaders on stage at the Devoncroft “State of the Industry” Summit on Saturday, April 5, 2025, to explore the path forward for media organizations. For more information, click here.

Rebasing the Industry – Dalet Executive Briefing

The annual Dalet Executive Breakfast will take place on Monday, April 7, 2025, at the Wynn Hotel. Featuring guest speaker Josh Stinehour from Devoncroft, the session will offer fresh insights into modernizing industry practices for long-term success. Register your interest in attending here.

Customer-First Innovation: The Dalet NAB 2025 Solutions Showcase

NAB attendees are invited to book a meeting with Dalet leadership, account managers and customer success to discuss how Dalet’s fundamental shift in deployment methodologies and enhanced underlying technologies significantly enhance the customer and user experience and business outcomes from first engagement to onboarding, proactive support and beyond.

Key Innovations in the Dalet Solutions Showcase:

• Optimized Media Production and Supply Chain: Media workflow solutions today need to generate revenue or save money, and they need to do it quickly. The latest developments of packaged workflows for Dalet Flex are focused on providing a fully customizable solution designed to meet the high demand of top-tier organizations from day one. New AI integrations with DeepVA, semantic search, and a full migration to Kubernetes promise a better user experience with even more elastic, resilient performance on premise, hybrid or in the cloud.

• Next-Generation Story-Centric News Operation: Dalet story-centric news operation means content is no longer locked to a specific distribution channel. It can be easily accessed and packaged for digital and linear via a web browser or the new Dalet Pyramid Mobile App. Integrated tools for news story planning, editing, rundown management, and distribution streamline the entire operation. Dalet Pyramid Rundown, the latest release from the Pyramid family, enables news operations to access planning from the rundown and access the rundown from planning.

Enhancing Operational Efficiency: Key Updates

• Browser-based Audio Editing: One size does not fit all, especially when seeking operation efficiency. This is why the latest updates to Dalet Cut brings a new dedicated user experience for audio-only editing. Whether it’s for radio, podcast, or any other audio format, editors have the accessibility and intuitive experience of a browser-based editor, tailored for their specific needs.

• Scalable Ingest Management: Live ingest today is more variable than ever in volume, format, and workflows. Dalet Brio and Dalet InStream continue to expand functionality and support for additional formats and workflows to provide a cost-effective and innovative ingest solution for your operation. Managing this increased variability in a centralized manner is crucial to an efficient operation. Dalet will be previewing its latest web-based ingest manager, Dalet Ingest Portal, which will provide modern, intuitive scheduling for Dalet products as well as 3rd party solutions.

• Advanced Media Processing & Transcoding: With the increase of both sources and destinations for your content comes more formats, codecs and standards that you need to convert to. Transcoding today needs to not only be done at the highest quality but also efficiently. Dalet AmberFin’s latest updates bring both technology and pricing model updates with best-in-market pay-per-use pricing that can be combined with your other Dalet solutions or utilized as standalone. Recent updates bring new HDR10+ support as well new codecs such as HTJ2K, all of which is available on-premise, in the cloud, or hybrid to best match your operational needs.

Dalet NAB Networking & Engagement Opportunities

Join Us for NAB Afterworks Happy Hour

Network with industry peers at Dalet’s NAB Afterworks Happy Hour, hosted at booth W1717 on April 6th, 7th, and 8th from 5:00 PM – 6:00 PM.

Book a Meeting with Dalet

Schedule a meeting to discuss industry-leading solutions and learn more about Dalet’s commitment to media innovation and advocacy.

The post Dalet welcomes you to NAB Show 2025 appeared first on Dalet.

The shift in news consumption places fresh demands on modern newsrooms. But many newsrooms still rely on platform-specific workflows—running a separate process for broadcast before switching to online. This often leads to wasted effort, inconsistent storytelling, and a struggle to keep pace with breaking news. As audiences continue to demand instant coverage across TV, web, and social media, more newsrooms are shifting away from broadcast rundowns and embracing story-centric reporting. By focusing on the story rather than the channel, both linear and digital teams can break news in real time—no need to wait for the next scheduled broadcast. This offers a more flexible way of working that is quickly becoming vital in an industry that must innovate or risk irrelevance.

Still, the disjointed use of newsroom technologies and systems means teams are often working in silos, so neither digital nor linear processes run as smoothly as they should. Let’s explore how a single, centralised system can empower your teams to deliver cohesive story-centric reporting in real time–without sacrificing speed or consistency.

The Hidden Costs of Legacy Workflows

Newsrooms often rely on a patchwork of technologies including a Newsroom Computer System (NRCS) for linear broadcast rundown planning, a News Production System (NPS) for adding in multimedia elements and a Media Asset Management system (MAM) for storing and retrieving assets. In addition, a Content Management System (CMS) is used to distribute news content across digital channels.

A typical workflow might be journalists preparing a news segment focused on a linear broadcast, the digital team then manually adapting the content for online audiences, and finally social media teams creating their own versions of the story. With online channels now the priority of news production in the digital era, legacy workflows like this can have significant costs:

1. Inefficient, Siloed Systems

When NRCS, NPS, and MAM exist in separate silos, it’s tough to keep track of all the content that needs to go out across every channel. Teams end up juggling multiple platforms just to locate a video clip or share it with colleagues. This slows down the entire workflow. Meanwhile, different departments might each develop their own method of creating content, leading to confusion and wasted resources.

2. Limited Speed, Collaboration, and Output Quality

News moves fast, so speed matters. If your reporters cannot find the right archive footage or share a breaking story in real time, you risk losing the audience’s attention. Collaboration suffers when separate systems are used–limiting journalists, producers, and editors from instantly sharing their progress. With each team using separate systems, the final quality of the story can also suffer because no one sees the complete view until it’s too late.

3. Missed Opportunities for Cross-Channel Storytelling

A big advantage of story-centric reporting is the ability to cover one story across different channels. You might have a lengthy TV segment for the evening broadcast, a condensed piece on social media, and an in-depth online article. Legacy workflows can prevent cross-channel synergy because each format is developed in isolation. You lose the chance to build on your story’s momentum and engagement across platforms.

This fragmented approach slows down news delivery, creates inconsistent storytelling across platforms, and increases operational costs due to redundant workflows. What is needed is an approach that encourages teams to collaborate around each story.

Key Benefits of Story-Centric Reporting to your Business

Adopting story-centric reporting solves many of the challenges from legacy workflows. Rather than forcing old systems to work harder, you change how the newsroom itself thinks about the content. Here’s some key ways story-centric workflows optimize news production:

• Increased Efficiency: The number one advantage of story-centric reporting is efficiency. By focusing on the central story, you reduce the effort needed to adapt content for multiple platforms. Instead of trying to create the same story multiple times, your teams can access the same materials and adapt content for TV, social media, or online articles. This cuts duplication and frees people to concentrate on getting news out faster and more accurately.

• Faster Time to Market: Breaking news quickly is essential in the age of social media–a slow reaction can cost you viewers or readers. With a story-centric approach, teams can share important points of the story to audiences as soon as they have them, without waiting for a separate broadcast or online workflow. Everything they need is tied to the core narrative, so they can adapt and publish to any channel right away.

• Stronger Audience Engagement: A single story, told in different ways, helps build a more coherent narrative. Viewers who watch the footage on TV can then find more details on the website or social platforms. Each place they encounter the story feels connected, adding depth and context. This unified storytelling strengthens credibility and keeps audiences returning for more news updates.

Implementing story-centric reporting is the first step to a more efficient way of producing news in the digital age. But if you’re still using separate tools, you won’t be able to unlock the true power of a story-centric approach.

Dalet’s Unified Approach to Story-Centric Reporting

When you’re considering how to adopt a story-centric workflow, look for a system that replaces isolated tools with a single, integrated platform. This is where Dalet stands out. Rather than juggling separate systems for rundowns, production, and storage, Dalet Pyramid unifies workflows to combine NRCS, NPS and MAM capabilities. This removes silos and keeps everyone aligned with real-time access to the latest assets—no matter which channel they’re publishing on. For example, if a breaking news story emerges about a local election, news teams can collaborate in one environment to edit clips and adapt the same narrative for the evening bulletin, the website, and social posts. This story-first approach scales easily for both digital and broadcast, so your editorial teams can produce new angles or make fast updates whenever needed.

With Dalet’s seamless integration into a CMS, you can push content out to websites, apps, and social feeds straight from the same workspace. Gone is the back-and-forth that often delays publication. By using an integrated model, you can reduce time-to-publish because staff no longer need to bounce between multiple logins or wait for handoffs between departments. Not only does this mean covering stories more rapidly than competitors, but also maintaining a coherent brand voice across platforms. With fewer bottlenecks and lower integration costs, this frees up resources for deeper investigative pieces rather than firefighting workflow issues.

Dalet’s unified platform turns a patchwork system into a cohesive news operation—empowering teams to tell compelling stories that resonate on every channel, in real time.

Unlock the Full Potential of Story-Centric Reporting

The future of news production lies in putting stories at the centre of your workflow. Today’s audiences expect not just speed, but also depth and consistency—on every channel. Once a solid way of producing news, legacy systems can often be a roadblock in the digital-first era.

Story-centric reporting provides a clear path forward. It cuts through the tangle of outdated workflows and helps your newsroom respond to breaking events faster. It nurtures stronger collaboration between teams, trims costs and delivers a unified narrative to the audience wherever they are.

Dalet is at the forefront of this change, offering a unified system where newsroom tools come together for an end-to-end news production solution: from planning and production to publishing and analysis. With Dalet, you can focus on what truly matters—telling the story.

Ready to explore a story-centric future?

Book a demo today to discover how to transform your newsroom with story-centric reporting for more efficient, engaging news production in real time.

The post The Business Case for Story-Centric Reporting appeared first on Dalet.

The way business is conducted in our field is antiquated, slow and misaligned with the speed of change required in today’s world. This disconnect hinders progress across the entire industry, affecting both technology providers and end users alike. While our tools and technologies have evolved, the operational processes and industry norms have not. That’s why at Dalet, we are on a journey to “rebase” the media technology industry itself—much like rewriting a piece of code to be cleaner, faster and more effective.

By rebasing, we mean redefining the foundation of industry practices to align with modern business needs, ensuring greater agility, efficiency and innovation.

I’m not just talking about improving Dalet’s way of doing business. This is about driving collective change across the industry.

The Problem at the Heart of Media Technology

My professional path has allowed me to serve in various capacities, from CEO to CMO and Sales Leader in technology giants such as IBM, Microsoft, Oracle, Sage and Cisco. Since I joined this industry just over a year ago, I’ve observed a troubling pattern. Typically, a project could begin with a perceived problem in 2025. Requests for Proposals (RFPs) are sent out in 2026. Proof-of-Concepts start in 2027. A decision is made in 2028. By then, the world has shifted entirely.

This glacial pace of operation is not only inefficient, but also counterproductive. It leaves businesses delivering solutions to yesterday’s problems, while today’s opportunities—and tomorrow’s—slip away.

It’s time for a reset.

Redefining Expectations

At Dalet, we are determined to redefine what the industry can expect when it comes to speed, accountability and value delivery. While we’re not there yet, we are fully dedicated to this journey and making continuous progress every day.

• Time-to-Value, Not Time-to-Wait: Time-to-value is now a central tenet of our approach. Media executives can no longer afford years to see returns on their technology investments. We are leveraging agile, scalable solutions that will deliver immense value in weeks, not years. This is a perspective shift that we believe should be adopted industry-wide.

• Customer-Centric Accountability: Accountability is often talked about, but rarely implemented effectively in our field. Going forward, at Dalet, when we make a commitment to a customer, we will ensure we deliver on it—with speed. Transparency is key. When challenges arise, we will communicate them clearly, identify solutions together, and push tirelessly to achieve results. Investing energy in meeting today’s dynamic needs ensures customers can trust us tomorrow.

• Simplified Business Processes: In conversations with customers and partners, I’ve heard one consistent critique of doing business within our industry framework—it is too complex. Changing a contract, receiving updates, or resolving issues often feels more like navigating bureaucracy than advancing operational goals. At Dalet, we are working hard to untangle this web, so that we can create a smoother, simpler way to deliver the capabilities our customers demand.

• Elevating the User Experience: Many industry innovations have failed to succeed, not because the technology doesn’t work, but because the user finds it cumbersome. At Dalet, user input is integral to our solutions—ensuring systems feel modern, cohesive and intuitive. In today’s tech-driven business landscape, delivering an exceptional user experience is essential.

What “Rebasing” Truly Means

“Rebasing” isn’t merely a metaphor. It’s a call to action that requires questioning every assumption. It means analyzing every outdated process and determining whether it has any place in a modern industry. We need to align operations with the breakneck speed of current content distribution methods, the complexity of emerging digital platforms, and the growing demands of hungry audiences. This requires involving the wider community in the conversation—our employees, our customers, our partners and our industry peers.

The first step in our journey is to rebase Dalet’s operations, aiming to set a precedent for improving business practices across the industry. What does “good” look like in media technology? What does “speed” and “reliability” mean in the context of mission-critical tools? We strive to answer these questions through the changes we’re implementing internally.

The Industry Needs a Cultural Shift

This goes beyond technology. It’s a cultural challenge. The broadcast and media industry has often been slow to adapt, protective of entrenched ways of thinking and reactive rather than proactive. A change is needed.

At Dalet, we are renewing our guiding principles to emphasize transparency, customer-focused accountability and agility. We hope this serves as an industry reminder that change is possible and can bring positive outcomes.

Building a Collaborative Ecosystem

No single entity can transform an entire industry alone. This effort requires collaboration across partners, customers, analysts and thought leaders. By working together to build an ecosystem focused on shared value creation, we seek to fuel innovation for the entire community.

The industry needs passionate people—from journalists to engineers, creators to consumers—working closely to reimagine what is possible. Together, we can achieve this transformation.

Why It Matters

At its core, media technology is about enabling stories that move the world. Whether it’s breaking news, a transformational documentary, or live sports content, the work our industry supports has the power to connect people, inspire change and create shared understanding.

To ensure we continue this vital mission, it is our collective responsibility to evolve our tools, processes and expectations.

By taking deliberate steps to modernize how we work, we can ensure that the media technology industry not only survives, but thrives—ready to deliver the stories of tomorrow, today. At Dalet, we’re at the start of this transformational path.

If this resonates with you—whether you’re a broadcaster, technologist, or innovator—join us in redefining the future of media technology. It’s time for us to step into a faster, simpler and more accountable industry together. Find me at the 2025 NAB Show (booth W1717) to be part of this movement.

The post “Rebasing” the Media Technology Industry appeared first on Dalet.

Before we enter the realm (the most ChatGPT of phrases!) of AI, let’s see what we’re working with:

• Machine learning is a branch of artificial intelligence and computer science that focuses on using data and algorithms to enable AI to imitate human learning, gradually improving its accuracy.
• Artificial intelligence can perform tasks that typically require human intelligence using machines. AI encompasses various subfields, including machine learning and deep learning, which allow systems to learn and adapt.
• Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, art, imagery, and audio.

While ML and AI were introduced as early as the 1950s, we now have accessible and user-friendly models like GPT-4 that are truly unlocking the future of media with AI. As Mathieu Zarouk (VP of Product Management at Dalet) says, “AI-driven solutions that have existed for many years have now reached an acceptable level of maturity and commercial viability.”

Now that AI is so widely available and accessible, what are some of the significant benefits and drawbacks of AI in news production?

Benefits of AI in News Production

1. Automation of mundane tasks

AI automates repetitive tasks such as tagging, formatting, and metadata generation. This allows journalists to focus on creativity and impactful storytelling, improving efficiency across the newsroom.

2. Captioning and categorizing

AI accelerates caption creation for live and recorded content while automatically organizing assets with metadata and tags. This allows for fast retrieval and seamless multi-platform distribution.

3. Translating and versioning

AI streamlines localization by translating content accurately and suggesting culturally relevant adaptations, helping newsrooms tailor stories for diverse audiences worldwide.

4. Summarization and suggestions

AI tools simplify complex data, summarize large volumes of information, and suggest narratives or visual elements. This ensures journalists can quickly craft cohesive, compelling stories.

4. Enhanced personalization

By analyzing user behavior, AI delivers tailored content recommendations, helping news organizations engage audiences with relevant stories that align with their interests and viewing habits.

Drawbacks of AI in News Production

1. Limited contextualisation

While we mentioned that AI can gather and analyze data above, it is limited when taking social, cultural, or economic context into account. This can sometimes lead to producing content that lacks depth and conviction.

2. Ethical concerns

While AI can analyze data and pick up on patterns, it cannot make moral or ethical choices like a journalist would. This raises the risk that AI-driven stories could produce unreliable or biased information through data they incorrectly process.

3. Lack of human touch

The human touch is crucial in news production. AI fails to capture nuanced understandings, emotions, and broader implications around events. This can lead to impersonal content production that struggles to resonate with audiences.

4. Spread of Fake News

A major concern with AI in news production is its potential to spread misinformation and fake news. Users find it challenging to differentiate between real and fabricated content, which results in a lack of audience trust.

5. Deepfake Technology

Deepfakes are engineered videos or audio recordings that look real but are entirely fabricated. These can be used to spread misinformation or manipulate public perception, presenting a significant challenge to a news producer’s credibility.

Following on from the last two points, it’s important to note how organizations like C2PA (Coalition for Content Provenance and Authenticity) are addressing the growing issue of misinformation and content authenticity on digital platforms. Formed by a coalition of major technology and media companies (the big leagues like Adobe, Microsoft, Intel, and the BBC), the main goal of C2PA is to help combat media manipulation to shape AI’s future. Dalet has been a member of C2PA since 2021 and works with France Télévisions on an innovative C2PA proof of concept to help address the onslaught of potentially misleading content. (learn more here).

How AI-Enabled Newsroom Solutions Can Change the Game

Working alongside traditional news production processes, AI tools can enhance your ability to deliver a consistent narrative across platforms to support the story-centric approach needed in the modern newsroom. Here are just a few real-world, practical applications of how an AI-enabled solution can support efficient, streamlined workflows right now:

• Speech recognition: AI-enabled production tools turn speech into usable metadata and enable automatic caption generation. This means users can not only find the exact moment in an interview or news story they are searching for, but also increase the speed and accuracy of captioning for live and recorded content.

• Language translation: This allows users to easily translate and automate generated captions, existing captions, or even graphics. Especially helpful for international networks, teams can create multiple language versions of content automatically.

• Automated metadata tagging: AI-enabled MAMs allow producers to enrich content with AI-generated descriptive metadata, saving organizations significant time and energy over manual entry and logging.

• Wire summarization: This enables teams to instantly generate concise summaries from wire services to quickly assess breaking news and integrate key points into their stories without sifting through lengthy reports. This accelerates the editorial decision-making process, ensuring that stories remain fresh and relevant.

• Social post drafting: By using AI to generate platform-specific headlines, captions, and post suggestions, you can streamline the process of adapting news content for social media. Instead of manually rewriting each piece, journalists can use AI-generated drafts as a starting point, ensuring rapid distribution while keeping messaging aligned across platforms.

• Assisted editing: Enhance video and audio production by using AI to suggest cuts, highlights, or even auto-assemble rough edits based on predefined templates or metadata. This reduces the manual workload on editors, allowing them to focus on refining storytelling rather than spending time on routine assembly.

• Multi-engine integration: This lets users leverage leading AI engines for an organization’s specific needs. It also connects multiple AI services to a centralized platform including other integrated tools and SaaS offerings.

Discover Integrated, Practical AI With Dalet

While it’s easy to get caught up in the endless possibilities of AI, it’s important to focus on where we are today. Despite the risks of misused information, fake news, and deepfakes, there’s no denying that AI (together with safeguards put in place) can be leveraged to make certain elements of news production easier, faster, and better.

Designed with this in mind, Dalet Media Cortex seamlessly integrates powerful AI capabilities into your workflows–empowering media professionals to better serve their audiences. By driving increased efficiency in content curation, production, management, and publishing, Dalet Media Cortex works behind the scenes to enhance every step of your news production process.

Experience the transformative benefits of Dalet Media Cortex through Dalet Pyramid, the cutting-edge solution designed to evolve your news production workflows. Our unified news operations platform offers web-based tools for collaborative planning, fast-paced editing, broadcast-grade and digital-native production, as well as multiplatform distribution. With Dalet Pyramid, you enable your team to create, manage, and distribute content seamlessly across all channels

It’s time to evolve your news production and harness the power of AI! To find out more or book a Dalet Pyramid demo, click here.

The post How News Production is Evolving in the Era of AI  appeared first on Dalet.

To meet these demands, most newsrooms have adapted their workflows to be more story-centric. This sees a shift from planning around broadcast rundowns to planning around the story itself to accommodate both linear and online news production—enabling digital teams to cover stories as they happen without needing to wait for a later broadcast. Newsroom technology has evolved in line with this, expanding the tool set to include News Production System (NPS), NRCS, Media Asset Management (MAM) Systems and Content Management System (CMS) to cater for the growing volume of media assets and online distribution.

But this complex web of tools contributes to fragmentation and silos between newsroom teams. So, is it time to evolve your newsroom technology once again?

Let’s explore how you can better align your newsroom technology with story-centric reporting through a new, centralized system that empowers digital and linear teams to break stories in real time, without relying on the other.

The Importance of Story-Centric Reporting to Modern Journalism

The way news is consumed and produced has fundamentally changed in the last 20 years.
With the rise of digital, audiences increasingly expect to engage with news stories as they break across streaming platforms, social media, and websites. Story-centric reporting empowers newsrooms to reach broader audiences and work smarter—repurposing content across channels to break stories as they happen, maximize reach and reduce duplication of effort for digital and linear teams.

So, how does story-centric reporting impact delivery for broadcast journalists?

1. Speed and Agility

Breaking news waits for no one. To stay relevant, journalists need to be the first to break a story. This means they need immediate and remote access to media assets, including archival footage and cloud-based editing systems like Dalet Cut to compile accurate, quality stories in real-time.

A story-centric workflow enables digital and linear teams, as well as journalists, freelancers and the many other news professionals to work on the same narrative at the same time, without needing to wait for the other. This means any updates and adjustments can be made at pace as new information becomes available, ensuring the story evolves fluidly across channels. Having access to modern solutions combining NPS, NRCS, PAM, and MAM into a single, story-centric platform provides teams with the assets they need to react quickly while maintaining accuracy.

2. Consistency Across Platforms

Inconsistent or disjointed narratives can confuse audiences and dilute the impact of a story. Journalists require tools that help them adapt stories for different formats without sacrificing the integrity of the message.

Story-centric reporting ensures that the core message is preserved across channels, enhancing the audience’s understanding and engagement. With the capabilities to ensure all relevant assets are connected to the same story, teams can maintain consistent messaging across all distribution channels and get the story out faster.

3. Collaboration Without Silos

Modern reporting demands that all newsroom teams including linear, digital and social work together regardless of their location. Traditional newsroom workflows often separate linear and digital production, leading to silos and inefficiencies.

Story-centric reporting breaks down these barriers by uniting all contributors around a single narrative giving all stakeholders access to resources, updates, and insights in real-time, so digital teams can produce stories before the broadcast is finalized and linear teams can incorporate digital insights—ensuring a seamless workflow between teams for more cohesive storytelling.

How to Align Your Newsroom Technology with Story-Centric Workflows

Although modern news production systems support a story-centric approach, digital and linear teams are often left using different tools impeding collaboration and efficiency. To capitalize on the story-centric reporting needed for future-proofing the newsroom, you need more than just upgraded hardware—you need an integrated platform that evolves with changing workflows. Dalet unifies the core newsroom technology of NRCS, NPS and MAM into a single, unified newsroom solution that integrates with your CMS to provide:

1. Centralized Planning Around Stories

To move to story-centric workflows, you need story-centric capabilities within your planning, NRCS, and production system. If you have separate platforms across your workflow you can suffer from misalignment and loss of connection to the original story.

Dalet’s unified news solution, Dalet Pyramid, combines your planning, NRCS, NPS and MAM for a story-centric news production approach. With all the tools you need in one place, your teams can manage all aspects of production from a central hub—maximizing access and collaboration. Centralizing your tools in this way simplifies planning, enabling teams to focus on the core story and not navigating disparate systems. This means digital teams don’t have to wait for a linear broadcast before covering stories as they break.

2. Multi-Platform Distribution

Today’s audiences expect news tailored to their preferred platforms. Meeting these expectations requires publishing to multiple distribution channels quickly and effectively.

Dalet Pyramid ensures that stories can be easily adapted and distributed to TV, social media, and digital platforms simultaneously. Linear teams no longer need to finalize a broadcast before repurposing content for digital teams—everything can move forward concurrently. With seamless CMS integration, stories can be published to your desired digital channel directly from the same system used for TV. This means that both teams can create platform-specific versions of a story without duplicating effort, allowing for broader reach with minimal delays.

3. Enhanced Collaboration Across Teams

At the heart of a story-centric workflow is collaboration and so breaking down silos between linear and digital teams is critical. Dalet Pyramid enhances collaboration through:

• Real-time updates: All contributors can access the latest version of a story, ensuring alignment and reducing duplication of effort.
• Remote Collaboration: Multi-user, real-time collaboration from anywhere on scripts ensures alignment, accuracy and speed to delivery.
• Shared media assets: By centralizing media storage, Dalet’s platform empowers teams to work from the same pool of resources e.g. digital teams can access archival content as a story breaks for accurate, digital-first stories, while linear teams can incorporate elements prepared by digital contributors into their broadcast like graphics or social insights.
• Cross-discipline integration: From social media managers to on-air producers, all team members can contribute to a single, cohesive story within the same platform.

By facilitating collaboration, Dalet’s unified platform ensures a more consistent and efficient story-centric workflow.

4. Simplified Media Access

Having quick access to media assets is vital for crafting impactful stories as they break, especially for digital channels where speed matters most.

Dalet’s integrated MAM functionality ensures that digital and linear teams have instant access to centralized media assets, regardless of location. For example, digital contributors working remotely can pull footage, graphics, or statistics from the archive without delay, streamlining their workflow and covering stories as they break.

Dalet: Enabling You to Focus on Storytelling

The mission of newsrooms has always been to tell impactful stories and in today’s multi-platform environment, technology can either be a barrier or an enabler.

When it comes to story-centric reporting, news systems often have fragmented tech stacks that force digital and linear teams to spend time switching between tools, managing assets and troubleshooting workflows. Dalet Pyramid simplifies newsroom operations by integrating planning, production, delivery and management, eliminating the need for separate tools and boosting collaboration between teams.

By centralizing these capabilities, Dalet helps you focus on what truly matters; delivering compelling stories as they break to audiences everywhere.

Ready to level-up your story-centric reporting? Request a demo.

The post Aligning Newsroom Technology with Story-Centric Workflows appeared first on Dalet.

A story-centric approach still includes linear news production, but subsumes it into a wider framework that’s also able to accommodate online, on-demand news production. Critically, this allows digital teams to start covering a story as it breaks, rather than waiting for the ‘10 o’clock news’. We’ve gone into more detail on these differences in our previous blog post: ‘Story-Centric Vs. Traditional News Production’.

Raoul Cospen of Dalet shared that “Today broadcasters are focused on telling the story as richly as it can be told on the platform it’s being published to“. As a story-centric workflow integrates all aspects of news production around a single narrative, this naturally fosters a more seamless and collaborative workflow—ideal for today’s fast-paced, multi-channel newsrooms.

In this blog, we explore how story-centric workflows not only support digital-first storytelling, but also incorporate traditional news production to create a unified, collaborative model for news teams.

How Story-Centric Workflows Optimize News Production

Let’s face it, news production can get a bit messy. The weight of accuracy and urgency can make for a multifaceted, complex, and volatile work environment. The good news? From small, niche operations to large, international news producers, story-centric workflows are leveling up the game in the following ways:

1. Covering the story when it happens

To keep up with ‘breaking news’ industry standards, digital teams need to be able to start covering a story as soon as it happens. Before story-centric planning, news cycles were often limited to planning around rundowns and linear workflows with the NPS and NRCS. Centered around a single story rather than an end point, story-centric planning includes linear news production while also empowering online news production so digital teams can share news as soon as it’s ready outside of broadcast news slots.

2. Driving collaboration and productivity

When the story is the common goal, linear and digital teams are more synchronized, tasks are streamlined, and collaboration and productivity rise. By focusing on a single story, a story-centric model enables teams to start covering a story through a preferred channel and coordinate coverage across channels, rather than having to wait for news production slots and repurposing the content after. This results in better time management where teams can update stories in real time—keeping pace with breaking news and effectively handling stories across multiple channels.

3. Reducing costs

Of course, a boost in overall productivity and efficiency paired with better time-frames can lead to significant cost savings for news organizations. Better collaboration leads to improved internal communication, and story-centric workflows help minimize errors and revisions required. What’s more, with a centralized platform, digital and linear teams can access the same content from the cloud—removing the need for file duplication and therefore minimizing media storage costs.

4. Enabling consistency and personalization

By bringing teams and resources together around a single story, a story-centric model allows for richer, more consistent narratives across channels. By centralizing planning, teams can maintain the story’s message but optimize the format and editorial content of the story for delivery to a given channel e.g. TV, radio, social media, and digital outlets. Creating consistent, quality content in this way translates to a coherent experience for audiences wherever they choose to engage.

Centralized Planning is Your Secret Weapon

For a smooth transition to story-centric workflows, you first need story-centric, multiplatform planning capabilities rather than just linear rundown planning. Secondly, you need seamless, instant access to content and archived resources. Many newsrooms have adopted separate MAMs or PAMs as they developed their operation and created digital teams. However, siloing asset management as a separate platform, away from your NPS and NRCS, contributes to siloed workflows and damages collaboration.

Aaron Kroger, Product Marketing Lead at Dalet, explains, “The challenge newsrooms face today is finding ways to make their digital teams take the lead for their own stories, working collaboratively with broadcast teams, all within the same newsroom media asset management platform”.

By combining your NPS and MAM capabilities into one solution, you gain a central platform for both access and collaboration. This enhances your ability to carry out centralized planning—allowing digital teams to cover stories as they break and for linear teams to utilise the efforts put in by the digital teams as well.

On top of enabling digital-first news storytelling, centralized planning also helps with:

• Collaborative production: By centralizing resources, teams can bridge traditional workflows with digital-first approaches and collaborate more effectively on each story—breaking down silos between digital and linear teams.
• Digital workflow organization: With centralized planning, it’s easier to manage, display, and sort your stories across teams and channels.
• Multi-channel distribution: Centralized planning simplifies distribution by accommodating multiple versions of the story for different audiences and formats. With a unified system that integrates with your Content Management System (CMS), you can push content to reach audiences wherever they consume news.
• Personalized content: With access to a unified system, teams can leverage existing assets to tailor content for various audience segments, helping expand your newsroom’s reach and impact. For example, repurposing content to vertical video for delivery to social platforms.
• Improved production processes: A centralized hub provides visibility into task statuses, deadlines, and delivery requirements, improving communication and workflow processes across the production chain.

As with any major shift, embracing a story-centric workflow requires a change in both technology and process. To accommodate the scale and pace of online content needed in the digital space, you need a story-centric approach that untethers content from specific output channels and modernizes news operations with several unified planning, production and distribution tools for both linear and digital teams. This will provide your digital teams with tools to access media archives and produce content to schedule across multiple channels. Not only this, but you need to shift your planning process to center around a single story regardless of distribution channel, ensuring digital teams can cover breaking stories without being restricted by linear broadcast planning.

The best way of embracing this change? You need a unified news workflow environment, where your teams can produce, manage, and distribute content remotely, collaboratively, and seamlessly across all delivery platforms, maximizing both efficiency and impact. And that’s where we can help.

Suggested reading: For more context on the development of newsroom technology, check out our recent industry report – The Future of Newsroom Workflows: How the World’s Leading News Organizations are Redesigning Operations and Technology to Survive and Thrive

Change The Way You Tell Stories With Dalet

Our centralized solution Dalet Pyramid combines your NPS, NRCS, PAM, and MAM into a single, story-centric platform that effortlessly integrates with your CMS to distribute content across multiple channels. Through our market-leading MAM and workflow automation capabilities, we eliminate the challenge of complex technology stacks and bridge the gap between linear and digital teams—ensuring you can break news as it happens but maintain a consistent narrative.

Equip your teams with our centralized solution and adopt a story-centric approach at your own pace. Request a demo today and get the modern scoop on storytelling!

The post How Story-Centric Workflows Optimize News Production  appeared first on Dalet.

In recent months, I’ve had the privilege of seeing firsthand the intricate process behind news production and dissemination. It is an ecosystem brimming with passion, yet hindered by financial and operational challenges.

With increasingly fragmented audiences and the rise of highly-biased and even fake news, maintaining the integrity of journalism is more crucial than ever. This is why at Dalet, we are on a mission to empower storytellers with innovative technology solutions, so they can overcome the challenges of delivering news in the 2020s.

This mission is also deeply personal to me – let me tell you why.

Storytelling as a Passion

Since becoming part of Dalet six months ago, I’ve been struck by the deep passion that permeates every level of the news industry. Whether it’s the journalist on the frontlines or the producer ensuring seamless delivery, each person plays a crucial role in the storytelling process. This dedication is not just about relaying facts, it’s about weaving narratives that connect people globally, fostering understanding and purpose.

Storytelling is an ancient craft. From prehistoric caves to digital newsrooms, stories have been the heartbeat of human communication, guiding us through survival, growth, and transformation. The role of storytellers today is more critical than ever, helping us make sense of an increasingly complex world. As I shared when I joined Dalet, my passion for news began early – I started reading The Economist at age thirteen. I’ve always been acutely aware of the difficulties news outlets face in adapting to rapidly changing digital landscapes, consumer demands, and new forms of competition.

Empowering news professionals and storytellers is truly an honor for me.

Addressing the Financial Realities

The economic landscape for news media is fraught with tension. While audiences might not perceive a crisis, companies grapple with profound financial challenges behind the scenes. Society must recognize the value of a healthy, diverse media ecosystem that counters thought manipulation and promotes a spectrum of perspectives.

Dalet recently partnered with Caretta Research to carry out a comprehensive research project into the future of news operations. The findings echoed concerns we’ve heard from our customers: over half of newsrooms have experienced budget cuts in the past year and are expected to do more with less. On top of that, 45% of news operations experience significant challenges with legacy systems. Specifically, outdated tools and fragmented workflows that limit access to content from the field and require users to jump between multiple systems to complete tasks. The full report is available for download here.

At Dalet, we have worked for over three decades to protect the future of newsrooms. Our solutions aim to bring operational value to newsrooms and transform business models, ensuring sustainability and integrity. Our recently launched Competitive Upgrade Program is designed to do exactly that: provide an efficient and financially-attractive path to modern news operations so they not only survive, but thrive in the future.

The Complexity of Real-Time News

Inside the newsroom, the challenge of delivering accurate news in real time is immense. The expectations are high – consumers demand immediate updates, often valuing speed over depth. This shift is driven by younger generations who live in an era of constant connectivity, where platforms like “BeReal” encourage real-time sharing, putting 24/7 pressure on news storytellers.

The transition from hour-based updates to second-by-second coverage has placed unprecedented pressure on media outlets. Despite these challenges, the industry remains at a crossroads — balancing the demand for rapid information with the depth and context that foster informed decision-making.

It is no surprise that Caretta’s research found that social media platforms as gatekeepers pose the greatest external threat to newsrooms, surpassing worries about declining revenues and audiences.

Safeguarding the Integrity of News in the Age of AI

The advent of AI presents both opportunities and threats to the integrity of news. Generative AI promises to enhance speed and reach, but also raises concerns about misinformation. At Dalet, we are actively working with the Coalition for Content Provenance and Authenticity (C2PA) to develop solutions that ensure data provenance and trustworthiness. We are committed to integrating C2PA standards into our products, providing tools for news organizations to maintain their credibility in a rapidly evolving digital landscape.

In addition, we leverage AI to help news organizations tell their stories more efficiently with AI-driven features such as wire summarization. Our tools also help reporters address the complexities of multilingual requirements with AI-driven translation for captions, graphics, voiceovers, and more.

Our goal is to harness AI responsibly, maintaining the delicate balance between innovation and integrity.

Why I Am Optimistic About The Future

The future of news storytelling lies in personalization and data integrity. Consumers will demand tailored content delivered through trusted channels. We must balance this with the need for diverse perspectives, ensuring that news remains a tool for enlightenment, not reinforcement of biases. Media companies must continue to challenge audiences with diverse viewpoints, fostering critical thinking and informed discourse.

Our vision at Dalet is clear—to help transform newsrooms into agile, future-ready entities in a world where news remains a vital force for good. We are executing this vision through strategic partnerships, innovative technologies, and a commitment to ethical standards. I’m encouraged to see that Caretta’s newsroom research found enormous optimism among the sixty leading news organizations it surveyed.

If you are a news storyteller or work in a newsroom today, I would be delighted to discuss how Dalet can enhance newsroom operations, safeguarding both integrity and accessibility for generations to come.

The post The Transformative Power of News  appeared first on Dalet.

The story-centric approach developed out of a combination of significant changes over the last twenty years and as we approach 2025, is fast becoming the mission-critical, central hub of modern news production and storytelling.

The first big change in news production came with the arrival of cable television. The evening news was replaced with always-on, 24-hour news channels. The Internet then kicked things up a notch as platforms like YouTube and Twitter quickly gained momentum. With smartphones and social media, audiences were able to follow news stories as and when they happened.

While broadcasters raced to keep up, they not only had to change the way they produced the news but also keep up with how audiences consumed these stories. And, in a nutshell, this is how the story-centric approach started to take shape.

What is Story-Centric & How Can It Help?

So, what exactly does story-centric mean? And how does it differ from traditional news production? 

First, it’s time for a quick pop quiz!

Q1. Do you sometimes feel like your linear and digital teams are competing against each other?

Q2. Have you ever had to ingest or restore the same content multiple times?

If you’ve answered ‘Yes’ to either question, and especially if it was a ‘Yes’ to both, keep on reading (and maybe clear 15 minutes in your diary for a demo this week!)

Story-centric news production represents a transformative shift in how news organizations approach storytelling. It redefines the concept of the “story,” offering a deeper editorial, organizational, and business perspective. Story-centric  leverages the collaborative and centralized advantages of cloud technology advancements, and the evolving demands of digital storytelling to enable more dynamic and streamlined news operations. 

At its core, story-centric production prioritizes narratives and audience engagement across multiple channels. Unlike the static, point-in-time focus of traditional broadcasting, this approach emphasizes flexibility, collaboration, and continuity. The goal is not just to tell stories but to create cohesive narratives that resonate with audiences wherever they consume content. 

Story-centric news production is particularly well-suited to today’s media environment. It enables newsrooms to break stories quickly, often starting with social media, rather than waiting for traditional broadcast slots like the 10 o’clock news. By ensuring collaboration between broadcast and digital teams, the story-centric model maximizes consistency, efficiency, and reach across platforms.

“A story-centric approach accommodates multiple angles on a story, for all the different platforms,” explains Robin Kirchhoffer, Chief Marketing Officer at Dalet. “It’s about giving access to all the objects and media around the story, making sure it’s all properly referenced, properly indexed. Anything that’s being gathered by the team can be shared and used for all the different versions of the story,” he said in the “Making the News” report, part of the DPP’s Tomorrow’s News series. 

Traditional linear news production has long revolved around the Rundown. The Rundown has been the beating heart and organizational principle of news broadcasting, coordinating work within newsrooms and ensuring smooth live broadcasts and delivery, but can now be seen as increasingly limited in a media landscape where agility and adaptability are paramount.

Historically, digital news workflows were completely disconnected from the traditional linear news production workflow. This often meant duplication of content, tasks, files and effort and potentially (and embarrassingly) two differing points of view on one story.

In contrast, the story-centric approach acts as a modern equivalent for multiplatform delivery. It bridges the gap by bringing both workflows under one umbrella and shifts the focus from managing individual broadcasts to managing the story itself, creating a centralized, shareable hub for all assets related to a narrative. From videos and scripts to social media posts and metadata, everything is interconnected and optimized for use across formats and channels.

What Rundown is to traditional linear news production delivery is what Story-Centric is to multiplatform delivery.

Ultimately, story-centric news production isn’t just about telling stories differently; it’s about revolutionizing how they’re created, shared, and experienced. It reflects the growing need for newsrooms to innovate and adapt, ensuring their stories reach audiences wherever they are, and however they prefer to engage.

How story-centric impacts workflows

In story-centric news production, collaboration between digital, social, marketing, operational, broadcast teams and freelancers, both on-premise and remote across geographies and even partner stations, is streamlined by focusing on a “story” that serves as the central container for all content creation. Digital, TV, and other teams can contribute their materials—like interviews or footage—into a shared system, allowing everyone to access and repurpose content for different platforms. This approach ensures that the work done by digital teams can easily be used for TV broadcasts, and vice versa, reducing redundancy and enhancing efficiency in real-time, cross-platform news production.

Traditional news production often involves siloed teams and segmented tasks. It also leans towards more standardized formats with less audience input and engagement. Scheduled updates triumph over continuous feeds with a singular platform focus.

Right now, a News team in Chicago is using the story-centric approach to work on a breaking story for a linear broadcast later tonight and collaborating on the same files, video assets and scripts with colleagues in the Seattle Digital & Social Media team, enriching the story, staying on-brand and narratively consistent whilst getting the story to their audience fast, effectively and where the audience wants to consume it (and before competing stations!).

Here’s a summary of how the two compare side by side:

The Benefits of Story-Centric Production

Now that we’ve covered what story-centric production is, let’s explore some of the obvious advantages broadcasters can achieve when adapting to this new way of storytelling:

• Seamless collaboration across teams: A story-centric approach enables complete visibility allowing teams to work together efficiently, creating content for multiple distribution platforms without waiting on one another. Broadcast, digital, and social media teams can all access a single source of truth – The Story – and contribute to the same story assets, ensuring synchronized output across channels.
• Tailored content for each platform: By pooling resources and sharing story materials, teams can quickly create tailored versions of a story for TV, web, social media, and mobile. This ensures that content is optimized for each audience and platform, without duplicating effort.
• Streamlined workflows for greater efficiency: Integrated workflows allow teams to contribute to a central story container, reducing redundant tasks and improving coordination. This makes it easier to repurpose content and ensures that everyone is working from the same, up-to-date material.
• Maximized resource management: Story-centric production reduces silos, allowing teams to share resources and reduce duplication of effort. This collaborative approach fosters more efficient use of time, talent, and technology, ultimately lowering production costs.
• Increased content consistency: By centralizing all media assets, story-centric production ensures that teams can maintain consistency across platforms. This not only enhances the viewer experience but also strengthens a broadcaster’s brand by delivering unified messaging.

News organizations are already delivering digital content, it’s just, in many instances, a slow and inefficient process using traditional workflows designed for broadcast operations.

New channels and digital news coverage have added complexity to newsroom operations. A story-centric approach is about simplifying how you engage with digital audiences and maximizing the impact of the work you’re doing already. The right technology will ensure a smooth transition and allow everyone to evolve their ways of working to engage in collaboration across teams. 

Adopting to a Story-Centric News Production Approach

Switching to a story-centric approach involves both a mindset and technology shift. While producers need to shake off more traditional and ingrained methods of delivering a news story, broadcasters will also need to embrace the power of technology (more on that below). On top of this, here are a few more things to consider:

1. Access to extensive resources: Story-centric productions require access to a treasure trove of reliable and accountable resources. What’s more, these resources need to be available around the clock to meet evolving production demands.
2. Integrated team dynamic and story lifecycle: Instead of working in more traditional department silos, everyone from reporters and producers to videographers and social media managers, across offices and partner stations in different cities and even continents need to work together throughout a story’s lifespan.
3. Ongoing training: On top of investing in tools and software, staff will also need ongoing training on how to operate, manage, and optimize these tools.
4. Build & grow new audiences: While traditional viewership is one thing, in order for new platforms to reach new audiences, broadcasters will need to build and grow a loyal following across all relevant distribution platforms.
5. Flexible & collaborative workflows: Production teams will need to implement and streamline workflows that allow for continuous updates and adaptability as stories unfold. 

Story-centric is driven by a planning and mindset shift. However, it needs to be supported with the right technology. 

Newsrooms have long deployed newsroom computer systems (NRCS) and integrated news production systems (NPS) to manage production, planning, scheduling and workflows. Expansion to digital channels and digital teams brought in new and sometimes separate systems including different media asset management (MAM) and production asset management (PAM) tools into the mix.

Not every newsroom is the same, but it’s common for different teams to use these different, non-integrated platforms. This damages collaboration, leads to duplicate storage, effort and technical resources and does not support a story-centric approach. 

Regardless of the naming conventions, newsrooms need a single platform that can deliver broadcast production workflows, simple access to archived material, and scheduling. This allows for effective coordination between teams and sharing of assets and material to ensure rapid, accurate and efficient coverage of stories across broadcast, social media and more. 

A truly story-centric newsroom is one where technology and strategy work hand in hand to unify efforts across all platforms. By consolidating tools and workflows into a single, integrated platform, newsrooms can break down silos, eliminate technical redundancies, and enable seamless collaboration. This not only streamlines operations but also empowers teams throughout the story lifecycle to focus on storytelling rather than navigating fragmented systems When speed, accuracy, and adaptability are critical, adopting a story-centric approach supported by the right technology is no longer optional; it’s essential for staying relevant and competitive

Is Story-Centric News Production the Future?

According to the 2024 Industry Report ‘The Future of Newsroom Workflows’, digital platforms are increasing becoming more mainstream:

“Websites are the platform most commonly served by the newsrooms in our research, with 73% delivering news content to a website linked to a broadcast (TV or radio) brand, and 18% operating a standalone website. That’s ahead even of TV news shows and bulletins (served by 71% of newsrooms), indicating that while broadcast outlets are found in many forms, the majority of newsrooms are serving up digital content.

“News operations are investing in their digital offer with 70% saying their newsroom now has dedicated digital teams producing content specifically for online and social media audiences. But that means nearly 30% of newsrooms are relying on their existing broadcast teams to produce online content.”

Traditional rundowns still have a place in newsroom workflows, and it’s critical that you’re able to preserve the core functionality of traditional live show production. Story-centric incorporates this planning into a system that untethers content from specific output channels to allow linear and digital teams to collaborate using unified planning, production and distribution tools to maximize coverage and delivery. 

Pete Cashmore, founder of mashable.com, says, “We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.”

While not every digital distribution channel may be entirely relevant for every news organization, from this perspective, a story-centric approach is necessary to stay relevant. It’s what will allow you to cover stories at speed across platforms while becoming more efficient at the same time. But story-centric doesn’t stand in opposition to traditional new production. It’s how to adapt what you’ve done historically to the current context of multi-platform news coverage.

Team Up With Dalet

In a time where audience expectations and delivery platforms are constantly evolving, Dalet empowers news organizations to meet those demands with agility and precision. With a cloud-native, unified news solution like Dalet Pyramid, your teams can produce, manage, and distribute content remotely, collaboratively, and seamlessly across all delivery platforms, maximizing both efficiency and impact. Whether you’re breaking a story on social media, producing for broadcast, or curating content for digital audiences, Dalet provides the tools you need to stay ahead. 

Ready to revolutionize your workflows and lead the story-centric future? Let’s talk about how to transform your newsroom into a powerhouse of collaborative, multi-platform storytelling. See Dalet Pyramid for yourself today to get started!

The post Story-Centric Vs. Traditional News Production: A Guide to Modern News Workflows appeared first on Dalet.

Deep Technical Expertise and Complete Independence 

Dalet, in partnership with Caretta research, presents ‘The future of newsroom workflows: How the world’s leading news organizations are redesigning operations and technology to survive and thrive‘ a first-of-its-kind, in-depth industry report, drawn from a comprehensive global survey of over 60 leading news organizations, offering insights and actionable strategies for news organizations looking to thrive in the digital era.

A Roadmap for Newsroom Leaders

The report isn’t just data; it’s a roadmap for newsroom leaders and decision-makers navigating a complex media environment. Through a global survey spanning diverse regions and roles from newsroom executives to technical staff at both public and commercial broadcasters, news agencies and organizations, as well as local network affiliates across the U.S, we’ve captured the collective experiences and insights of news and media professionals to reveal the most pressing issues faced today, from the impact of budget constraints to the evolving roles of AI and cloud technology in newsroom operations.

Caretta Research and Dalet are uniquely positioned to provide these insights. Both organizations have a deep understanding of the pulse of the newsroom and the challenges faced by today’s content creators and strategists.

Whether your newsroom is wrestling with limited resources, exploring monetization strategies, or investing in AI, this report offers crucial perspectives and solutions that can help you make data-driven decisions to future-proof your organization.

“Newsrooms must now create more content for multiple platforms with fewer resources. Our findings highlight the crucial role technology and modern toolsets play in supporting journalists to meet the evolving demands of their audiences,” states Marcy Lefkovitz, SVP of Product Innovation at Dalet. 

“Our partnership with Caretta Research enables us to share a current view of newsroom operations. The result not only outlines ongoing challenges but also provides actionable insights for future success.”

Key points include:

1. Technology Choices: Shaped by IT, Powered by Necessity 

A significant proportion of newsroom tools are chosen by technical and IT staff rather than journalists, with newsroom computer systems (NRCS) remaining the primary technology focus. Although new tools like Microsoft Teams, Google Docs, and Trello are widely adopted for collaboration, NRCS systems, video production tools, and central planning tools are essential for newsroom workflows. 

• 70% of newsroom tools are selected by technical staff, rather than journalists, suggesting a strong influence of IT and engineering departments on technology decisions.

2. Budget Pressures and Cost-Tracking

More than half of newsroom operations reported budget cuts in the last year, prompting changes like role reallocations and increased use of automation. Despite financial pressures, only a fraction of newsrooms are tracking the cost of individual stories or their return on investment (ROI). 

• 54% of newsrooms have experienced budget cuts in the last 12 months, leading many to reallocate roles and reduce staff.

3. Exploring New Monetization Strategies

Newsrooms are exploring new revenue streams, with almost half using business-to-business (B2B) approaches like content licensing and over a quarter using direct-to-consumer (D2C) strategies, such as subscriptions. Encouragingly, most news organizations report that these efforts are generating new revenue.

• Of those using new monetization methods, 70% report these strategies as at least somewhat effective in generating revenue.

4. AI and Automation: Opportunity or Threat? 

AI tools are gaining traction, especially for tasks like speech-to-text transcription and research. While most newsrooms view AI as beneficial for efficiency, a minority remain cautious, worried about job security and ethical implications. 

• Over 50% of newsrooms use AI tools, with 86% of those utilizing speech-to-text transcription and translation tools.

5. Cloud Technology Adoption: Slow but Steady

The transition to cloud-based solutions remains slow, with few newsrooms fully deploying in the cloud. A hybrid model is more common due to concerns around resilience and costs, especially for operations with extended daily usage.

• Only 12% of newsrooms have fully deployed cloud-based or SaaS technology solutions, indicating a cautious approach to cloud adoption.

6. The Social Media Challenge: Managing External Pressures

Newsrooms are increasingly concerned about social media platforms controlling content visibility, the threat of “fake news,” and declining audiences for traditional platforms like TV. Despite these challenges, the majority of newsrooms feel positive about the future, indicating optimism toward adapting to a rapidly changing industry landscape.

• Despite challenges, 68% of newsrooms feel “good” or “very good” about their future, with many optimistic about adapting through new business models and technology.

Moving Forward with Confidence and Caution

These insights highlight the critical role of technology and the strategic shifts in revenue generation, resource management, and operational flexibility. The ongoing digital transition and reliance on technology present both challenges and growth opportunities for newsrooms navigating today’s media environment.

The future of news media is undeniably digital, dynamic, and challenging. This report underscores the growing need for newsrooms to embrace flexible workflows, invest in efficient technologies, and adapt to an increasingly decentralized and competitive media landscape. The findings highlight how key trends such as centralizing planning, leveraging automation and AI, and exploring new revenue models can equip newsrooms with the agility they need to excel. 

With the help of these insights, news professionals can reimagine their operations to meet shifting audience expectations and overcome budgetary challenges without compromising content quality.

If you’re ready to empower your newsroom with forward-looking strategies and stay ahead in a rapidly evolving industry, download the full report to unlock a wealth of data-driven insights and best practices.

The post Future-Proofing the Newsroom: Key Insights for Modern Newsrooms in 2025  appeared first on Dalet.

The traditional rundown

The traditional rundown isn’t just a list; it’s the heartbeat of any news operation. It coordinates work within the newsroom among producers, writers, directors, and editors, ensuring everything runs smoothly during live broadcasts or recorded shows. 

Like most legacy workflows, traditional rundowns have their limitations. They are typically broadcast-centric, a blueprint for what will happen in a single show. This makes it challenging to adapt to today’s digital workflows. This limitation can hinder news organizations in an era where digital content consumption is skyrocketing.

A story-centric vision for newsrooms

Dalet Pyramid’s story-centric approach untethers content from specific output channels and modernizes news operations with several unified planning, production and distribution tools for both linear and digital teams. While enabling digital-first workflows is key to success today, we understand from our customers that this approach must still preserve the core functionality of traditional live show production. Our goal is to shepherd these transitions at your pace, modernizing both the user experience and backend operations for all workflows. By adopting a story-centric approach, news organizations can achieve greater flexibility and more efficient delivery to any endpoint such as TV, SVOD, Social Media and websites.

Previewed at IBC 2024 in Amsterdam, the new Pyramid rundown capabilities are tailored to address future challenges while preserving the essence of TV operations. It’s efficient, adaptable, and core to Dalet’s vision of media and news convergence, acting as the brain of TV news operations.

What was previewed at IBC 2024:

• Intuitiveness

Built to keep up with the rapid pace of today’s newsrooms, Dalet Pyramid Rundown is designed for the challenging demands of newsrooms while still providing an intuitive user experience. A fresh UI consistent and embedded within the Dalet Pyramid news solution, brings a new modern rundown management experience. Easily add packages from stories and preview content directly in your rundown without changing pages or applications. Built with ease and speed in mind, robust keyboard shortcuts allow you to build and edit your rundown fast with as few clicks as possible.

• Agility

A fully browser-based rundown application brings a new level of accessibility and agility to your newsroom operation. Whether deployed in the cloud, on-premises or hybrid, Dalet Pyramid Rundown is accessible from anywhere within your web browser. This allows the heartbeat of your operation to expand beyond your 4 walls with ease.

• Collaboration

Dalet Pyramid Rundown was built with collaboration at the core. Multiple people can build and edit the rundown simultaneously from their browsers with ease. Real-time co-authoring is another standout feature with simultaneous script editing presented in an intuitive and familiar online shared document style. Beyond collaborating within your team, Dalet Pyramid Rundown is connected to your stories and enables collaboration across teams.

• Story Connectivity

Being fully integrated within the story-centric Dalet Pyramid solution means you can now bring story-centric workflows to your rundowns. Going from digital to linear or the other way around happens effortlessly. Stories are available in the rundown and the rundown is available in your story planning tool. By transitioning to a story-centric workflow you can break news first on any platform and ensure you are avoiding duplicate work and efforts.

• Future-proofing your newsroom

In an industry that’s constantly evolving, future-proofing your newsroom is essential. Changing workflows that are at the core of your operation is difficult, but transitioning to a modern rundown solution can help companies prepare for the full story-centric workflow of the future. Dalet Pyramid’s modern design and award-winning features ensure that your news operation remains competitive. By adopting Dalet Pyramid Rundown, you can stay ahead of the curve to meet the demands of today’s digital audience.

Whether your operation is linear first or digital first, rundown-based or story centric, Dalet Pyramid offers a solution that enhances efficiency, improves collaboration, and future-proofs your news operation. Explore the possibilities and see how Dalet can transform your newsroom today.

For more information and to get started with Dalet Pyramid, visit www.dalet.com to discover how we can help you achieve your news production goals.

The post Rundown Redefined: Dalet’s Story-Centric News Production Approach  appeared first on Dalet.

The recent IBC2024 Show, along with the associated side events and conferences, reinforced the key themes I’ve been observing over the past months, which have to do with the financial and operational challenges that many media and technology companies are currently facing.

After engaging with our clients and gathering insights from industry analysts during the show, I identified two recurring themes in our discussions: value and interoperability. These are critical challenges that must be addressed as our industry stands at a significant crossroads.

Never Mind Features, Users Want Value

A predominant challenge within media technology is the difficulty buyers face in identifying true value among the myriad of solutions offered. At the show, I observed the pervasive sentiment that market offerings frequently fail to meet expectations. During the Devoncroft Executive Summit in Amsterdam, I heard several media companies speak of technology investments that sit unused – up to 50% in one particular case! These idle assets take up valuable real estate, waste resources, and incur significant costs.

The root of this issue lies in complex pricing structures and feature sets that are often overcrowded, not delivering tangible benefits for users. Technology vendors must shift their focus from purely financial goals to truly enhancing user experiences, prioritizing the delivery of genuine value through their products.

At Dalet, we’ve embraced a mission focused on delivering solutions that help our clients increase revenue, achieve cost savings and obtain greater ROI — a priority we have held for some time now. Our commitment is not only to deliver useful functionality, but also to focus sharply on customer success through operational efficiencies and authentic enhancements to the user experience.

Dalet’s continued pursuit of value is best illustrated by our recent collaboration with PPC, where we successfully delivered measurable benefits. The global production company uses Dalet’s solutions to standardize their production-based workflows and integrate key technologies within their business to achieve greater efficiencies and tangible cost savings. In addition to PPC, we have a rich history of delivering tangible value to our clients through the implementation of Dalet’s solutions. Consider Cricket Australia, where our workflow integration platform, Dalet Flex, was instrumental in eliminating technical debt and operational inefficiencies, bringing considerable time and resource savings compared to their previous archive workflow. A couple of years ago, we delivered a Dalet Flex solution to premium Korean content platform, Kocowa, which, as they described, “provided a highly configurable API and technical environment for us to meet our media flow requirements, helping us reduce considerable costs and speed time to market.”

As evident over the years, prioritizing value over features has been integral to Dalet’s DNA. I believe that in today’s efficiency-conscious industry landscape, only those solution providers who can demonstrate the true value of their offerings will endure – especially for mission-critical workflows.

Interoperability – The Key to Technical Success

The second significant theme I’ve noticed in recent months is the crucial need for interoperability. Media companies pride themselves in curating their technology solutions and working with best-of-breed providers, but have struggled for years to make them all “play nicely together,” i.e. to interoperate and integrate diverse systems into smooth, cohesive workflows.

The reality of siloed systems and proprietary formats often leads to inefficiencies and unnecessary hurdles for media professionals. We all know that this can lead to delays in content delivery, impacting revenue streams and business success.

The IABM underscored this point at their IBC2024 State of the Industry breakfast – interoperability is not just a technical requirement, but the backbone of successful collaboration and future-proofing in the media tech ecosystem. This insight reinforces Dalet’s focus on ensuring our solutions not only work seamlessly within our own ecosystem, but also integrate effortlessly with other platforms and technologies. Our goal is to ensure that our customers derive maximum value from Dalet’s solutions by integrating them with both new and existing technology, thereby protecting their investments and increasing global ROI.

Dalet Flex exemplifies our commitment to developing a premier integration layer for the industry. Since its inception, Flex has pioneered seamless connectivity between third-party platforms, ensuring operations run efficiently and collaboration is enhanced. Through careful listening and understanding of our clients’ needs, Dalet Flex was developed to be adaptive, intuitive, and a key enabler of operational success since day one, featuring more than 300 integrations to date.

We also recognize that technology buyers seek simplicity from their vendors, so at Dalet, we continue to evaluate and are working to significantly enhance the customer journey and experience. By focusing on reducing complexities, our solutions allow enterprises to harness the true potential of their media assets, unburdened by clunky integration issues. Some of our latest partnerships include Veritone, Singular.live and Telstra.

Dalet’s Commitment to Empowering Your Businesses

After more than 180 days as Dalet’s CEO, I am convinced that true value and outstanding interoperability are vital for success in the industry. These are not just our business objectives, but core principles that steer our development efforts.

As 2025 approaches, a year predicted to be pivotal to the industry, Dalet’s mission remains to be an enabler of storytelling and business success through technology that helps create value and is simple to use.

Helping our clients maximize their investment is what drives us every day. Whether you’re already a valued client or contemplating joining us, I’ll be happy to hear from you about how we can help address these industry-wide issues and navigate the evolving media technology landscape together.

The post Navigating the Media Technology Storm Through Collaboration and Value appeared first on Dalet.

• Work with your content faster: access, edit, and deliver content while it’s being ingested.
• Increased format support: seamlessly manage the latest production and post-production formats.
• Easier review & approval: eliminate bottlenecks and review on-the-go.
• Gain key business insights: keep tabs on system usage and related costs.

Let’s take a closer look at how the latest LTS release of Dalet Flex provides these benefits.

Live Scenarios

Efficiently managing, editing, and producing content while it is being ingested has become increasingly critical to meet current audience demands. Dalet Flex addresses this need even before content recording starts. When recordings are scheduled in Dalet Brio or Dalet InStream, placeholder assets are automatically created. These placeholders allow you to organize your media and pre-populate it with metadata in advance. Once recording begins, these placeholders become live-growing assets. Within Dalet Flex, you can preview, enrich with additional metadata, and even clip segments in real time. Live scenarios extend beyond Dalet’s ingest solutions, with added support for importing growing OP1a MXF and H.264 DASH files from Telestream Vantage and previewing them in FlexMAM.

If you need added editing functionality besides basic clipping, Dalet Cut now offers full editing workflows for growing assets. All collections created within Dalet Flex, including your ingesting assets, are accessible in Dalet Cut. This allows editors to seamlessly access both their editing tools and all of their content via a web browser from anywhere. Growing files can be directly added to the timeline and extended out as they grow. Dalet Cut timelines, complete with all ingested or still-growing content, are part of your media library and can be distributed using the same delivery workflows you already have. 

For more advanced editing, you can use FlexXtend within Adobe Premiere Pro: whether you’re starting your edit in Premiere or picking up a Dalet Cut edit, high-resolution growing assets are now available for editing through the Adobe integration panel.

More Formats

With a plethora of formats already in use, and new ones emerging regularly, the ability to manage and edit content in any format is crucial for business expansion. The latest Dalet Flex updates provide additional support for both production and post-production formats. A production-connected MAM must accommodate this variety, and Dalet Flex now extends its support to a wide array of camera formats, including updated R3D, ProRes Raw, and more.

For post-production workflows, the latest Dalet Flex LTS version introduces MXF Op-Atom support, allowing seamless import, transcode, metadata extraction, and export to facilitate full integration from Flex Core, FlexMAM, and FlexCUT into Avid Media Composer. Alongside video codecs, we have integrated additional formats such as .gfx so you can centralize and efficiently manage all your media through Flex.

Efficiency and Insights

While Dalet Flex significantly automates media workflows, certain critical aspects, such as review and approval, still require human involvement. The latest LTS version brings further improvements to the recently revamped Review & Approval application, offering users increased clarity in ongoing reviews through improved assignment notation and advanced search and filtering options. This enables reviewers to prioritize and identify what requires their attention next. Additionally, you can now access review sessions via FlexMobile, accelerating delivery by enabling users to work from anywhere.

And whether you need to identify open review sessions, or monitor potential bottlenecks across production workflows, understanding system usage and anticipating issues are crucial to gaining operational efficiency. Recent updates to Dalet Flex provide expanded data and dashboards for increased in-depth system monitoring, including user, workflow, and resource utilization insights. For AWS-hosted instances, additional data collection facilitates advanced cost monitoring, enabling cloud cost analysis at the project level. This allows for granular reporting on a per-production basis for storage, data transfer, and transcoding expenses.

There’s more…

At Dalet, we remain committed to delivering updates that help our clients enhance their operations and expand their business opportunities. With its cloud-native architecture built on microservices, the Dalet Flex platform is consistently updated to ensure compatibility, security, and the introduction of new features. Beyond the updates mentioned above, additional features and fixes have been implemented. For detailed release notes and documentation, please visit the Dalet Support Hub.

The post Accelerate Production and Expand Business Opportunities with the Latest Dalet Flex Release  appeared first on Dalet.

As Artificial Intelligence (AI) continues to advance, detecting the authenticity of digital content is increasingly difficult. With deepfake scams growing more sophisticated, the role of content provenance is critical to prevent misinformation. Sure it’s probably not a big deal if your nephew uses AI to doctor a photo so he appears to now proudly drive a Ferrari. But for the news media and the viewers that they serve, AI-powered misinformation has serious consequences.

Take the example of the 2022 video showing Ukrainian President Volodymyr Zelensky seemingly urging his soldiers to surrender to Russian forces. The video was quickly revealed as a fake, but not before rapidly spreading across social media. AI provenance could have identified the video’s origins so platforms could flag it as inauthentic. This would have immediately reduced its impact. That is the role of AI provenance – to provide transparency about content’s origins, enabling fast and more effective countermeasures against misinformation.

Well-established digital rights management methods exist to prevent legitimate media from being distributed by illicit channels or reaching unauthorized users. The added challenge is how to prevent illegitimate media from being unwittingly distributed by legitimate channels. How do we do this? By validating the content’s sources of origin. That is where media provenance adds real value.

It Takes a Village: The Teamwork Behind Provenance

With the digital transformation of information sharing, the ability to trace the provenance of media has become critical. The Coalition for Content Provenance and Authenticity (C2PA) addresses this issue at scale for publishers, creators and consumers. Over 130 media and technology companies, including Dalet, are collaborating to address the prevalence of misleading online information by developing technical standards to certify the provenance of media content. The mission is to develop an end-to-end open technical standard.

The C2PA process provides a secure foundation for news ecosystems. With C2PA, the recipient of a digital file or stream can be confident that:

• The content comes from the source that signed it.
• The media has not been altered since it left the sender.
• The meta-data manifest is attached to the proper media file.

In addition, for media that is produced over a number of processes, or that contains multiple media elements, the history and composition of the file is recorded and retained by all C2PA compliant processes involved in the production.

Trust is core to the work of the news media. Our audiences decide who to trust and why. These choices are often based on their history with the brand and signals they associate with a particular piece of content from the brand.

Well-established brand identities are hard earned and can be hijacked to provide false confidence or amplify malicious sources of misinformation. Providing cryptographic protection to the provenance is a defense against this form of attack. Brand values technology must support, and not supplant the long-established trust relationships between media brands and their audiences. The responsibility for the veracity of content as a basis for continued trust in the brand is a journalistic and marketing responsibility. This is unchanged. However, the emergence of AI-generated media requires two additional technical foundation layers – Validated Identity and Tamper-Evident File Integrity.

The Digital Passport: Validated Identity

Cryptographic signing certificates can be used to prove that a brand is who it says it is. A certificate will be issued to authorized staff at branded publications after confirming an organizational identity and role. This allows the publisher’s signing key to be recognized by downstream validation systems.

To facilitate adoption of media provenance techniques, the International Press Telecommunications Council (IPTC) is building the infrastructure to issue signing certificates and manage the Origin Validated Publisher list. This will ensure that the identities of established news organizations are protected from imposters. The certificates confirm identity but do not make any judgment on editorial position. This work started in April 2024 and is actively welcoming new members to participate in developing governance rules and sharing best practices. Liaison agreements with other groups in the media ecosystem will be used to accelerate the distribution of certificates.

Camera manufacturers and software vendors are already beginning to incorporate the C2PA standard into their products. Once these implementations are validated for compliance to the specification, vendors will be issued signing certificates that will allow them to create C2PA manifests on the creation of each new file version produced. The manifest will provide a provenance history of the asset.

Digital Fortresses: Building Trust with Tamper-Evident File Systems

The technical security of the underlying digital file or stream provides the final level of assured media provenance. The addition of a tamper evident, cryptographically sealed manifest provides assurance of the identities of the publisher and vendors, that there have been no undocumented changes to the file post publication, and that the manifest is attached to the intended file.

Other technologies such as watermarking and fingerprinting of digital media can reinforce the robustness of the manifest by detecting the absence, and potentially recovering, manifests that should be present but have been removed.

When fully implemented, the C2PA standard can securely document the path of media from the camera lens to the audience’s display screen. Well before then, individual links in the distribution chain will be enhanced with secure, tamper evident, metadata that will allow more efficient and automated assessments of the technical integrity of a media file.

Three Newsroom Use Cases

• VALIDATION – Know your source

The job of validating content ingested into the news workflow has become more complex with the widespread availability of GenAI tools that can create almost undetectable fake photos and videos. The presence or absence of a secure C2PA manifest can provide a trained journalist with valuable clues or assurances. First, trusted sources can be confirmed by their signing identity. Second, media created by prominent GenAI platforms can include markings and a manifest to identify their origins. Third, the presence or absence of secure manifests can be an indicator that increased analysis might be required before trusting the submitted media.

None of these methods are foolproof against determined misinformation attacks by knowledgeable parties. However, taken together, they greatly increase the chances of leaving tell-tail clues. These systems will be able to triage incoming media and allow increased focus on material that is not signed or shows evidence of tampering.

• ARCHIVE RESTORE – Preserve History

Newsroom archives preserve a validated record of history. This is becoming increasingly valuable as AI tools that can alter photographic or video records of past events grow even more widely used. The archivist who restores material from a newsroom repository can cryptographically sign the material as a true copy of what is in the newsroom archives. Thus acting as the proxy witness to past events.

In addition, this validated media library, with professional metadata records, is becoming increasingly valuable for use as training data for AI systems. AI needs training data from authentic and real-world sources. Training systems on datasets that include undisclosed synthetic data can cause damage to valuable AI models. The ability to attest to the provenance of training data will enhance the negotiating power of the owners of news libraries.

• PUBLICATION – Protect your brand, sign your work.

The addition of C2PA manifests to a news story, signed by the publisher, is a signal to the audience that the story is authentic. The publisher has attached their brand reputation to the material in a way that cannot be impersonated. This will be increasingly important to maintain the trust of consumers who are becoming sensitized to AI manipulated media.

Newsrooms are busy places with limited manpower. Adding secure media provenance information is critical to the future of responsible digital media creation, publication and sharing.

This is a technical effort, but when set up properly, it should not create too big of a burden to the day-to-day efforts by journalists.

The Fourth Estate Meets AI: Your Role in Provenance

Regulators worldwide are beginning to plan for the use of media provenance as a high-potential defense against disinformation. Whether you are a content creator, a hardware or software vendor, a broadcaster, publisher, or a digital distribution partner, media provenance solutions should become part of your workflow.

CBC, BBC, NYT and Microsoft have a collaboration agreement to work on media provenance together, with a focus on News. We joined with Adobe to found the C2PA, a Linux Foundation project. C2PA is applicable in many different industries. Project Origin continues to exist but has been moved to the IPTC to allow other companies to join in to work on C2PA in a news environment.   

The post The Provenance Principle: How C2PA Combats Media Manipulation to Shape AI’s Future appeared first on Dalet.

Editor’s Note: This article was originally published on TVB Europe and has been republished here with permission. For more industry news and updates, visit our blog regularly.

The global spectacle of the 2024 Olympics in Paris will break new ground in several ways. Sure it features the debut of breakdancing as an Olympic event, but it will also be the first Games to showcase an identical number of female and male athletes. The Paris Olympic games will also have advancements off the field, with unprecedented coverage, including round-the-clock streaming, the trial of an AI-powered end-to-end 8K live-streaming system, and daytime broadcasts of swimming, gymnastics, and track and field finals.

Speaking of firsts, Peacock, NBCUniversal’s American OTT streaming service, will live-stream all 329 medal events, a noteworthy evolution in sports broadcasting. This pivotal move to streaming platforms highlights a major shift in how audiences engage with sports content. With over 5,000 hours of live coverage, complete event replays, and new multiview features, viewers can watch what they want on their chosen device.

Fan engagement is the key to winning in today’s competitive world of global sports. With an explosion of content to manage, distributed and often freelance teams to coordinate, multiple locations, and myriad distribution platforms to feed, technology will be key to helping journalists overcome the many hurdles required to produce winning coverage.

Producing Olympic Gold: A Data-focused Model

Media outlets have an opportunity to reshape their coverage and diversify the agenda, diving into stories and covering athletes often overlooked during regular sports seasons. A more explanatory, data-driven approach will help audiences understand non-mainstream disciplines. Expanded coverage will inform about what happens on the ground beyond results, with post-event interviews with athletes.

To engage Olympic audiences, media organizations must navigate an overwhelming flood of information with seamless management and collaboration strategies. The challenge is producing a constant stream of diverse, fact-checked, and compelling content for various platforms while managing the exponential increase in both input and output.

French broadcasters will cover the games and the impact on Parisian life around the clock, not just from a sports perspective, but from a news perspective, from pre-game setup to closing ceremonies. France Télévisions has exclusive free-to-air rights to show the Games, with dedicated streams covering every sport across all screens. Other channels that do not have broadcast rights, such as regional channels and 24-hour television news channels, will focus on highlights and urban impacts as well as background stories and athlete profiles. Seamless collaboration will be required when sharing packages for affiliates to localize and rebrand.

Historically, broadcasters operated around a singular data model focused on linear television with fixed schedules driving the process. However, the dynamic nature of today’s sports and news cycles—exemplified by events like the 2024 Olympics—demands a more versatile approach. Content is now distributed across multiple platforms, including apps, radio, websites, social media, and podcasts. The once-clear division of labor between editors, videographers and producers has blurred, replaced by the need for real-time updates and instant accessibility. Adapting to this fast-paced environment necessitates a fundamental shift in organizational dynamics and information flow.

Broadcasters now need to efficiently produce platform-optimized versions of content. Tasks such as ingesting, scripting, editing, localization, digital versioning, and graphics creation all revolve around the event. So most media outlets will leverage news workflow concepts for sports broadcasting. This streamlined process not only reduces costs but also enhances collaboration, visibility, and access to media assets. Consequently, producing platform-tailored versions of sporting events becomes significantly more efficient and cost-effective.

This workflow is underpinned by an AI-driven data model that aggregates content types, enriches them with metadata, and provides the structure necessary for workflow automation. Task assignments and notifications ensure smooth operations. As linear and digital media continue to converge, this robust data model bridges the gap between editorial decision-making and automated technical processes, crucially impacting media production.

Olympic Feats in the Cloud: Transforming Sports with Technology

Increasing reliance on cloud infrastructure for content sourcing, processing, and distribution has prompted a reassessment of system designs and the associated infrastructure costs and scalability requirements. The cloud provides geographical flexibility and complements physical on-premise infrastructure. More fundamentally, a media workflow in the cloud is a software-defined infrastructure, enabling unprecedented agility and operational efficiency.

This means news and sports coverage is no longer constrained by physical infrastructure, nor limited to a single geographical location. Virtual media operations can respond almost immediately to any demand or change of circumstances, as adaptable as the news itself. In the past, broadcast systems were sized based on the “worst-case scenario,” with a large number of expensive ingest ports, media processing nodes, and storage.

The challenge of ingesting and processing Olympic-level resources provides the perfect use-case for the elasticity of the cloud. Cloud-based video recorders spin off in seconds, adjusting to requirements such as streaming protocol, encoding format, and bandwidth. Capturing feeds only for an event’s duration, they provide an ideal replacement for on-premises equipment farms, especially when ingest needs vary greatly within the day. Workload elasticity applies to media processing as well. Automatically expanded resources let content creators work concurrently on growing files from many sources with enough remote rendering power to deliver content on the fly from anywhere during live story development.

Cloud-native platforms can optimize costs, by automatically adjusting and scaling infrastructure, almost in real-time, based on workload demands. Cloud-native applications can be designed so that you only pay for infrastructure as needed, thus optimizing operational efficiency and cost-effectiveness. However, many broadcasters are adopting hybrid cloud approaches, combining on-premises infrastructure with cloud services. This strategy balances the benefits of both, aiding in major events like the Olympics while gradually reducing technical debt.

AI-Powered Broadcasting: The Future of Sports Coverage

The worlds of sports and data are deeply intertwined, with AI playing a pivotal role. Since the 2018 PyeongChang Games, AI has supported judges and referees in making accurate calls. Intel’s AI-powered 3D Athlete Tracking (3DAT) revolutionized the fan experience at the Tokyo Games by providing near real-time insights and overlay visualizations. Looking ahead to Paris 2024, AI will enhance scoring accuracy and offer judges real-time performance analysis, redefining how we understand athletic achievements.

For broadcasters, AI is often more pragmatic. With hyper-localization a key consideration, AI is essential to facilitate or eliminate basic or repetitive time-demanding tasks, and to assist in gathering information and preparing content. Integrated AI at scale can handle the complexity of multiple languages, automating translations of captions, graphics, voiceovers, and more. AI can support every stage of the production chain, analyzing and indexing incoming content so it is discoverable and recommending relevant content without requiring journalists to waste time logging.

For example, if there is a gymnastics accident, instead of a journalist searching for a similar incident from the last Olympics, AI-powered recommendations can propose material, then re-package content so that it’s ready for distribution across any platform. AI can help to quickly repackage highlights with different branding for each affiliate or distribution platform, using consistent branding templates. Localizing and customizing content for different audiences and platforms.

In just four years, technology has advanced greatly from traditional workflows that often required separate teams to use different tools and repositories on the same content for each platform. Hours would be spent on technical tasks to manually exchange content, adapt and process different versions. AI-powered automation can accelerate the workflows to “do more with less.” Produce once, then use AI to automatically create multiple versions. For example, crop a 16:9 interview of an athlete to 1:1, add digital graphics and text on screen, and prep to send to Facebook.

Technological innovation and human collaboration are at the heart of the Olympics. The 2024 Olympics will not just be a display of athletic prowess but also a testament to the advancements in media technology. Media professionals who embrace story-centric workflows and AI-driven cloud infrastructure will cross yet another finish line in the race for innovation. Successfully navigating the complexities of modern Olympic coverage will ensure that audiences worldwide experience every moment of the Games like never before.

The post From Field to Screens: Overcoming Olympic Hurdles with Technology  appeared first on Dalet.

Demand for Sports Content is Skyrocketing

The way fans consume sports content is evolving. Over 95% of US sports fans now subscribe to some form of sports VOD service, documentaries like Netflix’s ‘Drive to Survive’ are generating new international audience bases and the global sports streaming market is projected to reach $133.98 billion by 2030.

This growing demand is pushing sports organizations to manage and distribute their media more efficiently. Sports brands are evolving into de facto media companies.

Content strategies are extending beyond single-channel domestic broadcasting deals, positioning organizations as global content producers in their own right. Historically, rights holders have relied on broadcasters and media partners for revenue. However, the landscape is being shaken up by new stakeholders, such as technology companies and athletes, generating innovative revenue streams and expanding IP monetization.

New Direct and Indirect Opportunities

Advances in media capture, media asset management (MAM), workflow automation, distribution and monetization are helping companies to make the most of these opportunities.

While MAM systems such as Dalet Flex have always offered unfettered access to content archives, they are evolving to provide sports organizations with the tools they need to maximize the potential of their video assets. This has generated new avenues for direct monetization (the licensing and selling of content) and indirect monetization (leveraging archives to enhance or produce new content).

So, how is this playing out in practice? Here are five ways teams, leagues, federations and even sports broadcasters are using MAM solutions to monetize their sports content:

Licensing Storefronts

Media-rich sports organizations are providing their own branded online storefront experiences, leveraging MAM systems for backend content provision and delivery. One of the primary ways storefront portal systems provide content monetization opportunities is through access-based models.

Leagues and federations typically license out the rights to live coverage, replays and highlights over a set period. Media owners can leverage storefront solutions to provide access to all the content a third-party broadcaster is entitled to, without the need to pay for specific clips.

At Dalet, we partner with Veritone, a leader in human-centered AI solutions, to provide slick, customer-facing storefronts. Dalet Flex’s media asset management and workflow ecosystem, combined with Veritone’s AI-powered Digital Media Hub, allows for frictionless curation and sale of valuable assets. Pricing can be set depending on the usage type, content and region.

Through Dalet and Veritone’s partnership, sports organizations can launch licensing storefronts for B2B transactions, providing broadcasters with access to cleared, indexed and metadata-rich video in a highly secure environment in seconds. The Dalet workflow engine then helps to power content distribution. Its robust API framework paired with cloud and hybrid deployments enables connection to all distribution channels. Content teams can therefore work with great agility to realize monetization opportunities.

Storefront Ecommerce

With storefront ecommerce models, sports organizations can create platforms akin to stock image and video sites, where media, marketing and commerce teams purchase video clips from the archive. In some instances, teams use the same functionality to provide fans with premium content access too. In-game footage, plus interviews, press conferences, and behind-the-scenes clips all suddenly become additional sources of revenue.

The MAM system easily provides the right access to controlled collections of clips, based on licensing agreements. All videos are tagged with accurate, AI-driven metadata, meaning customers can quickly find the footage they are looking for and purchase.

OTT and FAST

Streaming services are having a massive impact on sports, with live-streamed sporting events doubling in the US over the last six years. It’s no secret that streaming heavyweights like Apple TV and Netflix are keen to break into the major sports arena, while Amazon Prime’s forays into NFL in the US and Premier League Football in the UK have proved a success.

Over-the-top (OTT) distribution services and Free Ad-supported Streaming TV (FAST) platforms have opened up a whole world of new monetization avenues for rights holders.

OTT providers like ESPN+ and Dalet customer DAZN expand content delivery and reach beyond traditional broadcasting routes. Media owners are even creating subscription-powered platforms in their own right, such as the WWE and their WWE Network. MAM systems are powering many of these services, delivering content matched to user searches, with speed and accuracy.

This democratization of distribution is helping to free audiences from regional and scheduling constraints. More fresh content is being produced and broadcasted to a much wider global audience. For sports organizations, OTT is becoming a powerful tool to grow reach, influence and revenue.

FAST services, such as Tubi, XumoTM and the UK’s ITVx, offer free, ad-supported streaming. This platform format’s emergence has allowed streaming companies to create specialty networks. Broadcasters are increasingly launching channels focusing on a single sport or niche interest area.

For instance, DAZN recently launched a FAST service dedicated to women’s football. This is already generating large viewership figures and advertising revenue. Viewership of their Women’s Champions League channel grew 17% during the 2022/23 season, receiving 50 million views across 230 global territories. This led to DAZN collaborating with Visa on ‘The Visa FanZone’ for the knockout rounds of the 23/24 competition. The interactive online fan portal ran alongside video content and delivered 72m impressions for the brand.

Advertiser interest in these channels is quickly growing, particularly for live sports via OTT and FAST. Innovative picture-in-picture ads and QR code formats are driving business in the space.

As Jon Diament, head of advertising sales for Warner Bros. Discovery explained to the Hollywood Reporter: “You have a combination of live and VOD, all ad supported. So there are new elements for the sports marketplace, and advertisers love reaching new audiences on new platforms.”

Repurposing Archive Content

Existing content archives can be a goldmine for generating new material and if there’s one thing sports broadcasters have a lot of, it’s footage!

Pulling together a package of a golfer’s greatest shots or a highlight reel of the best track and field moments from the 1992 Olympic games was something that used to take a lot of time and effort. The process would usually involve dispersed team members scouring physical archives for footage across multiple locations.

Media-rich sports organizations can now use the power of AI-generated metadata to search for all clips in their archive that show a particular action or event. Say, for instance, a sports broadcaster wishes to create content around buzzer-beating 3 pointers from the NBA. With production-connected MAMs like Data Flex, producers are able to track down all last gasp, match-winning shots in seconds. This makes the formulation of clip shows, and even entire series made exclusively from archived footage, much easier to create.

This approach saves on production costs and creates new revenue opportunities through ad sales.

AI-assisted Ad Sales and Sponsorship

Not long ago, media libraries were unnavigable jungles of content, where finding a specific object or clip was a painstaking task. However, advances in MAM systems’ automated and AI-powered metadata tagging have changed things.

With Dalet Flex, it’s possible to search an entire media library in seconds using facial and object recognition. Users can track down all clips containing a specific person’s face, even if they are merely a passing by in the back of the shot.

AI capabilities are having a big impact on ad sales and sponsorship revenue in sports. For example, the NBA uses the technology to tag players, making clip-sourcing for sponsors much easier.

Football clubs are using similar methods to identify how often, and for how long, sponsor logos are shown on screen during a match. This is making it easier to sell lucrative shirt sponsorships and advertising hoarding positions, with screen time data being used to back up advertising effectiveness. Dalet Flex’s analytics and reporting functionality makes it easier than ever for our customers to run reports and relay information to their partners.

Ready to Start Monetizing Your Sports Content?

As the distribution channels continue to evolve and the opportunity to capture a global audience broadens, media-rich sports organizations must stay ahead of the curve. By leveraging advanced technologies and strategic partnerships, they can unlock new revenue streams and maximize the value of their content. With tools like Dalet Flex, the possibilities for sports content monetization are vast and continually evolving.

Want to find out more? Speak to a Dalet representative today!

The post Sports Content Monetization: 5 Ways Sports Organizations are Monetizing Video and Media Archives appeared first on Dalet.

The proliferation of social media and streaming platforms has completely changed how sports fans interact with the leagues they follow and the teams they support. Discussions of last night’s game are no longer confined to the office water cooler. Fan engagement has become big business in its own right, with dedicated supporters hungry to consume on and off-field content around the clock.

Direct-to-consumer video and over-the-top (OTT) media services are helping to unlock substantial revenue streams and open up new markets around the world. At the same time, TikTok, Instagram Reels and YouTube Shorts are making fans more accustomed to consuming bite-sized content. A recent survey by Deloitte claimed that the future of sports fandom could hinge on captivating Gen Z and Gen Alpha fans with personalized and interconnected digital experiences. These factors have made fast-paced content production integral to the success – and the bottom line – of sports organizations of all types.

For teams, and the leagues and federations they compete in, the creation of an efficient media workflow can mean the difference between a winning content strategy and the scoring of an own goal. Putting tenuous sports puns aside for one moment, teams, leagues, and federations have joined broadcasters in the need for robust, production-connected media asset management (MAM), distribution, and monetization systems that streamline and accelerate the game-to-fans content workflow.

With 2024’s sporting calendar packed to the brim, including the Summer Olympics and Paralympics in Paris (practically next door to Dalet HQ), how are sports organizations leveraging MAM solutions to accelerate their media workflows?

Ready, Set, Go: The End-to-End Sports Production Workflow

Before we start, let’s define the end-to-end sports production workflow. In essence, this covers everything from multistream ingest, transcoding, and content enrichment, all the way through to distribution, archive, and monetization.

For sports organizations that need to move fast, getting media into the production system at speed helps to accelerate all workflows.

While speed is paramount, quality is also key in delivering captivating experiences for fans. Solutions that enable the capture of rich content, that can then be transcoded, cut and distributed to multiple channels easily, are highly sought after.

The most savvy teams and organizations are focused on making processes faster and breaking down physical barriers for field teams. They are looking for remote and collaborative services to help ensure a flow of content from multiple sources and contributors without complexity. In addition, they need back-office processes that can automate useful metadata creation, packaging, and delivery to all digital outlets, at scale.

To help streamline processes, many sports organizations are looking to cloud-native MAM solutions with production capabilities, such as Dalet Flex. As we know, MAM and PAM solutions are converging to help deliver seamless media workflows. But which features specifically benefit sports firms and help to accelerate sports production workflows?

Live Elastic Ingest: Faster Content, From Kick-off

When it comes to live sports, capturing every moment from every angle is crucial. For a lot of organizations, matchday content is sourced from multiple sources and locations. This might include different camera crews, field journalists, partners, producers, and fans.

With so much live video to capture, it’s important to handle the volume and variety of sources, all while bringing in content with the rich metadata required to keep your library organized and efficient. This saves time and effort later down the line.

At Dalet, we developed Dalet InStream for this exact purpose. Dalet InStream seamlessly manages multicam, multifeed ingest to the cloud, as the action unfolds. This is a real time-saver, allowing editors to start working on live feeds while they’re still growing, producing edited clips in real time.

Dalet InStream’s flexibility and scalability is a major advantage. It can handle as many channels as required on a game day. With multiple feeds available — with or without graphics and various commentaries — every aspect of the live broadcast is captured and ready for the highlight reel. Channels can subsequently scale down to zero when there’s no action. This ensures no resources are wasted on off days.

One of London’s biggest soccer teams, Arsenal, uses Dalet Flex to offer their fans service well beyond the live match experience. Our custom solution delivers frictionless ingesting, processing, reviews and approvals, before content is seamlessly delivered to the club’s viewers via in-app highlights and social media.

“Video is critical to football. It’s all about the match, and specifically, it’s all about the highlights. They want to show their mates in the pub, see it on their mobile, watch it at home or on their desk at work.”

– John Dollin, Senior Product and Engineering Manager, Arsenal Football Club

Cloud and On-premises: Teamwork Makes the Dream Work

A lot of sports organizations require hybrid MAM solutions, particularly when niche technical equipment and high-res video formats combine with legacy systems. Take the case of Monumental Sports & Entertainment in Washington. The company owns and operates the NHL’s Washington Capitals, the Washington Wizards of the NBA and WNBA’s Washington Mystics team, amongst others.

The group needed a solution for its new full SMPTE 2110 broadcast facility which was a format that the legacy system was unable to ingest. Our on-premises ingest solution, Dalet Brio, was the answer. Dalet Brio is perfect for SDI and IP high-res formats like 4K and HDR, ensuring top-tier content capture.

Dalet InStream and Brio can be used in tandem to cover both cloud and on-premises ingest needs in a way that is both connected and centralized.

Chop and Change With Advanced Editing Capabilities

Editing could be described as the star playmaker in the sports production workflow, connecting content ingest, transcoding, and tagging with distribution and monetization.

For digital and social media professionals, editing functions that sit within production-connected MAM systems, such as Dalet Cut, are making it easy to engage fans with real-time highlights and key moments. Editorial teams are rapidly creating highlights from live streams or existing content inventory. These can be quickly published to all digital platforms at the touch of a button.

Production-connected systems also provide easy access to broadcast footage and archive clips for traditional broadcast and replay purposes. Tools, such as Dalet Xtend, seamlessly connect MAM systems with creative applications like Adobe Premiere Pro, making the creation of highlights and edited packages for live coverage far easier.

Editing tools are also having an impact away from back-office functions, affecting play closer to the pitch. With lightweight, web-based editors, coaching staff are whipping up highlight reels and tactical clips for halftime reviews and post-game analysis in record time. This is giving forward-thinking teams a competitive edge.

Transcoding At Speed For Pitch Perfect Distribution

Transcoding is the process of converting a video file from one format to another, making it compatible with various devices and platforms. This is an important part of the sports content production workflow, particularly when content needs to be adapted for broadcast, streaming, and social media clips simultaneously.

Standards conversions are very important in sports as well, particularly for frame rates and HDR. If a broadcast is shot in 60fps HDR, it may need to be converted to 30fps SDR for social media, or converted to 50fps for international distribution.

Once live content has been ingested, transcoding ensures it will look great on any device, from the biggest screens to the smallest.

Dalet Flex efficiently manages distribution to transcoders and encoders, ensuring high-quality content for fans, whether they’re watching on a smartphone, tablet, or TV. However, with Dalet InStream, producers can record both broadcast quality and proxy files at the same time, removing the need for time-consuming transcoding. This is a game changer for workflow acceleration.

Speed is important but so too is quality. Another of our proprietary solutions, Dalet AmberFin, has its own transcode engine that can be deployed on premises, in the cloud (or both) to deliver consistent high quality results. The scalability of the cloud allows users to ramp up their transcoding operation on game day and scale back down when it’s not in use.

Content Enrichment Through AI-Powered Metadata

Metadata creation is the unsung hero of efficient media management. More and more MAM solutions are using AI to supercharge the process. Sports organizations are capitalizing on these advancements.

In addition to typical content tagging for efficient retrieval later down the line, teams, and leagues are further enriching their sports content metadata through external match data providers and AI sources. With Dalet Flex, sports feeds from providers like Opta and Sports Radar can be integrated to enable a real-time data layer for key metrics like goals and possession stats. Our AI integrations take this further, enhancing content with even more metadata such as face, logo, and voice recognition. This allows users to find the exact moment they are looking for, with all elements in frame.

From here, all of this advanced metadata can be used to curate your edit bin, auto-generate highlights, and generate speech-to-text transcriptions, saving valuable time and money.

The End Goal: Distribution and Monetization

Getting content out to the right platforms is crucial to maximizing its value. Digital content has become a major revenue generator for the biggest teams in sports. Back to the world of soccer, the Financial Times reports that Spanish giants Real Madrid and Barcelona collectively garnered over 2.9 billion Instagram engagements in 2023, while Manchester City was able to grow its new WhatsApp channel to over 254 million members. Video content posted to this channel is now a major driver of traffic to the club’s £5/month streaming subscription service, City+.

Advanced production-connected MAM systems streamline distribution to archive and monetization platforms, ensuring content can start generating engagement and revenue quickly and efficiently. A great example of this workflow in real life is the partnership of Dalet and Veritone and the integration of Dalet Flex and Veritone’s AI-powered Digital Media Hub.

On the leagues and federations side of things, having sophisticated control over content rights is imperative. Organizations are utilizing MAM solutions to make sure users and partners can view or edit only the information that is relevant to them. Other use cases for this functionality includes presenting a subset of metadata to referees, coaching staff, production teams, league clubs, and OTT fans.

At Dalet, we help a leading international sports broadcaster deliver live football highlights within minutes to dozens of licensees worldwide. Using workflow automation within Dalet Flex, a complex process is simplified and streamlined to ensure service-level agreements are met, expanding the broadcaster’s revenue options.

Dalet and Veritone recently tackled the subject in the comprehensive webinar and Q&A, ‘Score Big: Unlocking the Power of Sports Media for Fan Engagement & Revenue Boosts’ which is available for you to take a shot at on-demand now!

Ready to Accelerate Your Sports Production Workflow?

With video content only becoming more powerful, more and more sports organizations are exploring the benefits of production-connected MAM solutions to their media production workflows. Here at Dalet, we’re leveraging Dalet Flex to increase agility, generate efficiency, and maximize content value for major sports-affiliated companies across the globe.

At the heart of Dalet Flex’s media workflow is its automated workflow engine. This powerful tool automates the entire production process, from ingest and editing to metadata enrichment and distribution. By streamlining these workflows, we ensure that sports content moves smoothly through the production pipeline, reducing time-to-air while enhancing overall efficiency.

If you think your team, league, federation or broadcaster could benefit from our production-connected MAM solutions for sports, get in touch with a Dalet representative today.

The post Sports Production: Accelerating Media Workflows for Teams, Leagues, Federations, and Broadcasters appeared first on Dalet.

My commitment to diversity, equity, and inclusion (DE&I) has set the stage for a series of initiatives that will not only redefine our corporate culture, but also contribute to the industry’s overall minority imbalance. As we make space for everyone to express their unique identity, we will work on building a workforce that encompasses everyone, irrespective of their gender, age, ethnicity or sexual orientation. Supporting them in their journey has shown me the profound importance of diverse perspectives.

Having implemented inclusion practices throughout my career, I am confident these plans will positively impact Dalet’s employees, customers, and the industry as a whole.

Why DE&I matters

Diversity, equity, and inclusion are not just buzzwords for me; they are principles that I hold dear, both professionally and personally. Being a father to five daughters, I have a vested interest in seeing a world where opportunities and career paths are not defined by gender, age or cultural background, but by talent and effort. Over the years, I have mentored women of all ages in business, especially mid-career professionals aspiring to rise to C-level positions. Supporting them in their journey has shown me the profound importance of diverse perspectives.

If a team consists of five people who all think the same way, then four of them are redundant. A diverse team brings various viewpoints and experiences to the table, fostering creativity and innovation. It’s not just about race or gender; it’s about different life experiences and perspectives that challenge the status quo and drive progress.

Despite significant strides, inequality persists. Glass ceilings are real, and wage disparities for the same roles still exist. Moreover, the language used during recruitment processes can either attract a diverse pool of candidates or inadvertently exclude them. This is why I am passionate about ensuring that our hiring practices are as inclusive as possible, attracting people from all walks of life.

State of DE&I in the Media Technology Industry

My observations at industry events, particularly the 2024 NAB Show (my first), have been disheartening. The lack of diversity is alarming and something we cannot simply accept. Unfortunately, and despite multiple initiatives such as RISE and Women in Streaming Media, it is well known that the media technology industry has a poor track record with regards to DE&I. We need to create more opportunities and foster environments that allow for diverse participation.

The reasons for this lack of diversity are multifaceted. However, one significant factor is the absence of inclusive recruitment strategies that reach out to talent from varied backgrounds. By not addressing this, we are missing out on a wealth of untapped potential from across multiple collectives that could revolutionize our industry.

Our DE&I Plans at Dalet

As we celebrate Pride Month, I am deeply committed to creating a more inclusive and diverse workplace at Dalet. This includes increasing the representation of LGBTQ+ individuals and people of diverse ethnic backgrounds and ages within our team. With the unwavering support of Dalet’s Chief People Officer, Delphine Vantours, as the enabler for this journey, we are implementing a number of specific initiatives:

• Enhanced Parental Leave: We have increased paid leave to twelve weeks globally for primary caregivers, and offer three weeks of leave for secondary caregivers. This move reflects our commitment to supporting our employees’ family lives

• Inclusive Recruitment: We are revising our job specifications to ensure that the language used is inclusive and welcoming to candidates from all backgrounds. This includes using gender-neutral language and highlighting our commitment to diversity. In addition, we are committed to always including a woman in our hiring team and are actively working to enhance diversity within our leadership team.

• Empowering Employees: Every female employee will be encouraged to join RISE and Women in Streaming Media, participate in their events, and take advantage of their offerings. We will continue supporting diversity groups financially within the industry. This will help them grow professionally and personally.

• Mentorship: We will foster a culture of mentorship, supporting both mentors and mentees, throughout the organization. I will personally mentor individuals both within Dalet and externally, through programs such as RISE and Women in Streaming Media, helping to guide the next generation of diverse leaders.

• Individual Sponsorship: This practice, which I’ve been engaged in for years, involves championing and recommending individuals for future opportunities, thereby advancing their careers based solely on their talent and abilities.

• Diverse Panels: We are committed to having diverse panels at industry events, ensuring female representation with a variety of perspectives.

• Volunteering Opportunities: Every employee at Dalet now has one day per year to volunteer for a cause they believe in. This initiative fosters community engagement and allows our employees to contribute positively to society.

I know there is much more we can do, but this is a good foundation.

The Future is Diverse

I’ve witnessed the profound effect that such practices can have on a company’s workforce, its clients, and the wider industry, and I’m excited to see the impact within Dalet. Studies show that diversity enhances business performance by bringing in better talent, improving decision-making, and increasing brand equity. But beyond the business benefits, it’s simply the right thing to do. Whether it’s providing a safe space for the LGBTQ+ community, ensuring equal opportunities for all genders and ages, or empowering people of diverse cultural inheritance, our goal is to ensure that everyone feels that they belong.

Diversity matters. We all have a role to play in creating a more inclusive world, and at Dalet, we are committed to making meaningful changes in our corner of the industry.

If you believe in the value of diversity and inclusion, share this article and let’s start a dialogue that can lead to positive change. Contact us to share other successful initiatives that have made a significant change to any organization.

The post Implementing DE&I Initiatives:  A Transformative Journey at Dalet  appeared first on Dalet.

The big hunt for business efficiencies

Many of Dalet’s global clients attended NAB and they all seem to have one thing in common: the quest for heightened business efficiencies has never been more pressing. Dalet’s solutions showcased how integrating cutting-edge technology with seamless workflows could significantly streamline operations. The emphasis was on actionable insights that drive smart decisions, reducing operational costs while boosting overall productivity. Artificial Intelligence (AI), a cornerstone in this endeavor, was presented not as a futuristic ideal but as a practical, integrated tool.

Dalet Pyramid did not go unnoticed at NAB 2024—the planning app was recognized with a TV Tech NAB Best of Show award, solidifying its position as a game-changer in unified news operations. For those looking to transform their operations with innovative solutions, Dalet Pyramid is leading the way with modern, borderless newsrooms. Complete visibility provides enhanced collaboration between different roles and teams, particularly for organizations distributed in multiple locations, saving time and optimizing resources. Learn more about our award-winning platform here.

Of course, winning the hunt for business efficiencies is a team effort. Our tech showcases included collaborations with Amazon Web Services (AWS). Highlights from their booth included the AWS ‘Media Supply Chain’ demo featuring Dalet InStream, Flex, and Cut, and the ‘Newsroom’ demo with Dalet Pyramid. Visit the AWS website for more details on these workflows.

The announcement of partnerships with Veritone and VAST Data also represents steps toward a future where media operations are more efficient, intelligent, and connected. Integrating the Dalet Flex media workflow ecosystem with Veritone’s AI-powered Digital Media Hub (“DMH”) enables seamless workflow from content creation through production, curation, packaging and distribution, empowering media, sports and entertainment customers to monetize their digital media archives.

AI Everywhere: Practical Integrated AI Matters!

Speaking of AI, rarely has a technology grown its footprint so quickly in conversations with our customers and the market. While AI was the buzzword at NAB 2024, Dalet has been offering practical integrated AI through Dalet Media Cortex since 2018. The solution provides speech recognition, language translation, automated metadata tagging, and more.

We showcased how AI is shaping the future of media workflows right now by simplifying complex, repetitive tasks to enhance productivity so media professionals can devote more time to creating compelling content. Visitors to the Dalet booth were able to discuss real use cases, such as automated digital production and the complexity of multiple language requirements – how incorporating AI can automate translations of captions, graphics, and voiceovers, amongst others. Dalet demonstrated news package localization at scale, automated wires and content summarization, as well as AI-powered social media scripting. Visitors agreed: Dalet is addressing the challenges that will unlock AI’s true potential and foster its adoption in the news, sports, and entertainment industries.

AI is now essential to reduce the chaos from overwhelming feeds and assist journalists and producers in gathering information and preparing content for news coverage. AI can support every stage of the production chain, analyzing and indexing incoming content so it is discoverable. VP of Product Management, Mathieu Zarouk, sheds light on our AI strategies and offerings in an insightful dialogue. Deep dive into our AI capabilities here.

Monumental Speakers at the Executive Breakfast

The Dalet Executive Breakfast is always a show highlight. This year the featured speaker was Charlie Myers, CTO of Monumental Sports & Entertainment. Following the recent launch of their state-of-the-art production facility and broadcast studios powered by Dalet technologies, Myers shared insights into how Dalet is fueling a new era of sports entertainment. Their recently launched SMPTE ST 2110, 1080p facility is among the most technologically advanced of any regional sports network in history.

The event also marked an exciting new chapter for Dalet as we welcomed Santiago Solanas as our incoming CEO. His presentation clearly resonated with the audience of industry leaders. Under Santiago’s leadership, Dalet will continue to redefine the news, media & entertainment, and sports content landscape. Later, from the buzzing halls of Las Vegas, his first interview laid the groundwork for his vision and the direction Dalet is heading. Spoiler alert: look for us to continue with advanced cloud-native, AI, and automation solutions. Watch the interview here to catch a glimpse of the future under Santiago’s leadership.

We also explored the possibilities and the importance of the work of the Coalition for Content Provenance and Authenticity (C2PA) with Bruce MacCormack, got a sneak peek into the future of news production with Dalet’s Stephane Guez and delved into the world of AI with Dalet’s Mathieu Zarouk.

Hybrid Wins with a Cloud-Native, Modular Platform

Although the cloud has grown more prevalent in recent years, the emphasis on hybrid solutions caters to organizations seeking to merge their existing infrastructure with the cloud’s scalability and flexibility. NAB attendees were able to experience firsthand Dalet’s collaborative, AI-enabled workflows that harness the power of a single, cloud-native technology stack to facilitate production, distribution, archive and monetization across all channels.

Dalet lets you deploy on any cloud, on-premises or hybrid environment with best-in-class security and a robust set of tools to ingest, find, produce, repurpose, deliver, and monetize content. Dalet’s modern architecture supports technological evolution with a modular collection of services and expanded workflows that bring real business value and operational efficiencies. As the company develops new, bespoke technologies, modules and applications for news, sports, OTT, archives and other content workflows, the Dalet cloud-native platform underpins the expanded ecosystem seamlessly.

Miss the Action or Simply Craving More?

For those who couldn’t make it to NAB or are eager for a deeper exploration of the trends and innovations showcased, join us for our on-demand post-show webinar. Expect a lively discussion led by Rebecca Jackson from Caretta Research and Dalet specialists Amanda Whitaker, Aaron Kroger, Stephane Guez, and Matteo Dante De Martinis. Stream the session now for an insightful NAB digest filled with trends, innovations, and a good dose of fun.

Until next time!

The post Dalet at NAB 2024: Efficiencies, Collaboration, Transformation appeared first on Dalet.

Production budgets are being squeezed, ways of working are becoming more complex, and global, remote teams face more challenges than ever when it comes to collaborating effectively. This is driving a need for better collaboration tools across media workflows, and thus an increased demand for agile MAM systems with production capabilities.

At Dalet, we’ve responded to this change with the development of Dalet Flex, the world’s first production-connected MAM.

So, what exactly is a production-connected MAM and how does it help foster collaboration for creative teams in real terms?

A MAM That Serves User Needs

At the heart of Dalet Flex is FlexMAM, the main interface that serves as the gateway to your organization’s media assets. FlexMAM makes it easy to upload, organize and review assets, search for and update metadata, begin editing, export edit decision lists (EDLs), and trigger workflows.
Unlike traditional asset management systems that categorize files by folders, FlexMAM adopts a flexible data model with customizable taxonomies. Robust filtering and search capabilities are built in, ensuring that asset search and retrieval is as intuitive as it is frictionless. This approach encourages team members to explore and use assets more efficiently.

Improved Collaboration from Import to Archive

The platform offers a suite of web-based applications designed to streamline every stage of a typical media workflow. In addition to FlexMAM our core applications encourage collaboration in the following ways:

• FlexMOVE simplifies the import process, allowing users to upload content from various sources directly into Dalet Flex, supporting every file type.
• Dalet Cut provides editing capabilities, enabling users to work on videos directly within the web interface, enhancing collaboration between editors and producers.
• FlexREVIEW facilitates the review and approval process, allowing teams to provide feedback and make decisions swiftly.
• FlexTRACK offers a real-time overview of workflows, ensuring everyone involved is up-to-date with the progress of projects.
• FlexXTEND allows access to media libraries directly from NLEs such as Adobe Premiere Pro, enabling remote production workflows.
• FlexMOBILE allows users to work from anywhere with an easy-to-use application available on Android and iOS devices.
• FlexADMIN allows users and administrators to manage users, groups and workspaces in an account.

These applications are fully web-based. This ensures accessibility from anywhere, improving collaboration across different locations and time zones.

In addition, the wider Dalet ecosystem consists of a selection of tools that streamline the wider technical video production process. High-density ingest and playout, media conversion, real-time multilayer graphics and augmentation through AI are all taken care of by our suite of complementary products.

How This Enables Collaboration Across Media Workflows in Practice

In the past, MAM systems were seen as tools to support content managers and archivists.
With a production-connected MAM, the lives of individual users across the media workflow are made easier. What’s more, team members reap the benefits of features that encourage collaboration.
This is especially important as modern studios and production teams utilize hybrid working and remote collaboration. It’s unrealistic to expect all relevant stakeholders to sit within the same building at the same time. Effective delegation, providing feedback, changing creative direction, editing on the fly and meeting tight deadlines – these are all tasks that have become more challenging in recent years as a result.

Luckily, production-connected MAMs boast cloud-native features that help to simplify and automate processes, bringing colleagues and collaborators closer together… even when they’re split across cities, countries and continents.

So, how does this is bear fruit in practice:

1- Easy access for multiple users

Video production and media management is a group effort and production projects can be fluid. Freelancers often need to be brought onto projects and given access to the right media, often without much lead time.

Within a production-connected MAM like Dalet Flex, project owners can easily grant access to multiple users and set permissions accordingly.

Users, groups and workspaces can be created quickly, at the touch of a button, and it’s easy to add or remove members to and from groups and workspaces at speed.

When personnel changes or user permissions need to be adjusted, having a MAM that is able to react in real time is crucial.

Who benefits: Producer, Director, Project Lead

2- Collaborative editing on the fly

Dalet Cut further enhances collaborative efforts by enabling teams to work together on editing processes.

As a lightning-fast multimedia editing tool with native access to the full media library, users of all video editing skill levels can quickly edit and publish content from anywhere. Anyone with a web browser can begin editing and assembling a project, which can then be seamlessly handed over to another editor.
Versions of edited files with different aspect ratios for all playout scenarios can be quickly created and distributed to multiple platforms directly from the edit suite.

For more involved edits, there’s frictionless connection between Dalet Cut and advanced NLEs such as Premiere Pro. This enables a smooth transition when projects need to cross from MAM to the editing suite. Dalet Xtend allows Premier Pro users to access the same collection of media and edit lists, making it extra easy to pick things up where they were left.

Who Benefits: Editor, Producer, VFX, Colorist, Finisher

3- Faster asset retrieval via advanced search

Locating assets by metadata allows users to find exactly what they need without the typical hassle associated with large libraries.

Moreover, Dalet Flex’s taxonomy-based structure, along with technical filters, affords the ability to refine searches by characteristics such as asset type, frame rate, language, and more. Need to find all clips shot in 4:3, in German, with owned rights, that feature… elephants? No problem.

There is also the functionality to save and share searches. If a user has a detailed search request that they frequently use, they no longer need to repetitively type it in and apply relevant filters. Instead, the process can be saved and repeated at the click of a button. This action can also be shared with other users.

Faster, more efficient retrieval helps create time for more creativity and collaboration at other stages of the workflow.

Who benefits: Archivist, Ingest Manager, QC, Legal, Producer, Editor, Sales

4- Better curated media through collections

Central to Dalet Flex is the creation and management of collections. These serve as repositories for organized production assets. Collections can include assets, clips, and sub-collections, with customizable access and metadata settings.

They help production teams to better curate the media they work with.

For instance, collections help to simplify the process of bringing together a selection of assets to be later used in editorial.

The collection can be shared with other users, either to send them the finalized content selection or help contribute to the curation process further.

Who benefits: Producer, Editor

5- Simplified workflow orchestration and automation

Dalet Flex’s Workflow Designer turns the process of building workflows into a frictionless, drag-and-drop experience. Users can visually map out a project’s flow using a variety of “ingredients” like actions, resources, and scripts. They can then select and arrange these elements to design a perfect workflow. This can either be launched into action immediately or saved as a draft for later refinement.

Workflows can run manually, or even more efficiently through automation. Project leads can select specific sets of business rules and metadata properties, enabling complex workflows to run automatically.

This type of orchestration helps to bring about greater collaboration. It enables the correct people to receive content or notifications at the right steps of the workflow, keeping everyone involved informed and in sync.

Who benefits: Everyone working across the project

6- Streamlined review and approval processes

Dalet Flex Review streamlines the feedback and approval processes.

Team members can comment directly on assets, providing clear and actionable time-coded feedback that can be exported straight into editing software. This can be done anywhere, at any time, as long as the user is connected to the internet, and comments can be searched for across the media library.

Advanced workflows can be set up to trigger certain actions based on review sessions. For example, if a copyright concern crops up, an email can be automatically triggered for Legal to review.

This helps bring the right team members into the production process efficiently – only looping them in when needed.

Who Benefits: Producer, Editor, Director, Legal, QC, VFX, Colorist, Finisher

7- Improved archiving through metadata management

Dalet Flex integrates AI technologies to enhance natural language and visual content processing. This allows for efficient and detailed metadata generation. Users can therefore search for assets based on what is contained within shot, as well as what features within various audio tracks.

This turns content discovery from a laborious chore into a task that is second nature. Teams are able to work more harmoniously when the content they require is within easy reach.

Who benefits: Archivist, Ingest Manager, QC, Producer, Editor, Sales

8- Advanced integration with other systems and platforms

Even with a MAM as comprehensive as Dalet Flex, third party apps, programs, and systems will still likely be used across the production process. Dalet Flex’s capability to integrate with external systems through APIs means that it can seamlessly fit into existing workflows, connecting with traffic systems, task management software, and more.

This integration capability, coupled with automation features, streamlines operations, reducing manual work and allowing teams to focus on creative tasks.

Who Benefits: Producer, Editor, Project Lead

Get Ready to Boost Your Own Media Workflow Collaboration

By centralizing asset management, streamlining approval processes, and enabling real-time collaboration, Dalet Flex empowers you to produce high-quality content faster and more efficiently than ever before. Whether you’re managing a small team or coordinating large-scale media production, Dalet Flex’s adaptable and intuitive platform is built to help teams work better together, at every stage of the production process.

If you’re keen to hear more information about Dalet’s production-connected MAM services or are looking to increase collaboration in your own media workflows, get in touch with a Dalet representative today.

The post How Production-connected MAM Enables Collaborative Media Workflows appeared first on Dalet.

From practical, integrated AI to… GenAI

AI technologies progressed drastically in the last few years. Speech-to-text and face recognition are prime examples of use cases where AI-driven solutions that have existed for many years have now reached an acceptable level of maturity and commercial viability. Other use cases that rely on generative AI already offer potential business value and the ability to improve end-users’ experiences: semantic search, content summarization, copywriting, headline suggestion, assistance in adapting the length of a text, generating highlights from a video… the list is long and growing!

This is just the beginning

We are on the cusp of major advancements that will dramatically increase the value generative AI can bring to our industry:

• The development of truly multi-modal AI models capable of efficiently working with multiple types of data (text, images, audio, and video). For example, GPT-5, the next generation of OpenAI’s model powering ChatGPT, is slated for release this year and is expected to bring significant improvements in this area. For example, Sora, their AI video generator, is a significant step in that direction. Sora can create realistic and imaginative video scenes from text instructions.

• The rise of “AI agents” capable of forming plans to solve a problem and executing on their own without needing step-by-step instructions from a human. The recent introduction of Devin, “the world’s first AI software engineer” by Cognition Labs, has shaken the industry and is a great illustration of what’s to come.

This year, game-changing developments will likely surpass our expectations, drastically disrupting businesses in 2025 and beyond. We have all witnessed massive industry transformations in the past – think of digital transformation, the transition to SaaS, or cloud computing. The difference with AI is the speed at which it is impacting us as well as the pace at which we all have to adapt.

Getting ready is vital.

How do we prepare? What is currently slowing down successful adoption?

The M&E industry and society as a whole already face pressing ethical issues around AI, notably in tackling bias. As deep fakes grow more sophisticated, our imperative intensifies to combat disinformation, particularly within journalistic spheres. Moreover, recent upheavals in Hollywood underscore the urgency of establishing robust guidelines for integrating AI into the creative realm, while upholding equitable recognition and compensation for human creators. Aware of the potential risks, many governments are now pursuing AI regulation, with new norms and standards that companies should follow to ensure ethical and responsible use across various industries and sectors.

In addition to these ethical issues, Dalet has pinpointed the following critical challenges that we are addressing to unlock AI’s true potential and foster its adoption in the news, sports, and entertainment industries:

• Integration in business workflows: Today Incorporating AI into business workflows often entails employing point solutions such as “translate this,” “summarize that,” or “identify people in this video.” These solutions often require users to deviate from their primary tools, disrupting their workflow by relocating content from central repositories. How do we seamlessly integrate those tools into end-to-end workflows to truly unlock efficiencies?

• Depth and specialization in AI: In a recent DPP podcast featuring Sanjeevan Bala, ITV’s Chief Data & AI Officer, his statement struck a chord: “Fundamentally a lot of these large language models are an inch deep and a mile wide. They’re alright at lots of things, but they’re not great when you go into something very deeply.” How do we go beyond this? How can we imbue AI models with a deeper understanding of the nuances and subtleties of our industry?

• Intellectual Property: Tailoring AI models to your business requires training them on your content. How can we facilitate this process in a manner that respects intellectual property rights, providing the necessary control and transparency, all while safeguarding your most critical assets?

• Controlling AI “hallucinations”: What strategies can we implement to better manage and mitigate AI-generated inaccuracies?

• The Pilot/Co-pilot relationship: AI makes for an incredible “co-pilot,” assisting with numerous tasks. Yet, end-users remain the captains. How do we ensure they maintain the appropriate level of awareness and visibility to identify and control what has been done by AI?

We stand at a pivotal juncture in AI’s ascent. Dalet firmly believes that addressing these questions is crucial to continue enhancing our products with AI and to bring significant value to our customers and the market. We have been offering practical integrated AI through Dalet Media Cortex since 2018. The Dalet Media Cortex AI service platform is a mature, proven assistant that harnesses best-of-breed AI engines to bring AI-infused tools and workflows for key use cases: speech recognition, language translation, automated metadata tagging, and more. The goal? Making media professionals more productive and freeing up time for creative work.

So how do we continue to move forward? At Dalet, our approach to tackling such challenges has not changed; we always place collaboration with our customers and leading organizations in the industry at the heart of the process.

Join the conversation at NAB 2024

The #DaletTeam is exhibiting at NAB Show in the West Hall, booth W1713! Attendees can experience firsthand collaborative, AI-enabled workflows that harness the power of a single, cloud-native technology stack. Learn how you can use these tools to facilitate production, distribution, archive, and monetization. Book a meeting. If you’re not attending, you can learn more about our AI-powered workflows in Dalet’s NAB Previews. We are excited to show how we are integrating AI into our solutions, our vision for the future of media and news production with AI, and our next steps.

Don’t miss Matteo De Martinis’ session, titled “Unlocking the Future of Media with AI: Leading the Change,” scheduled for Sunday, April 14, from 11:00 AM to 11:20 AM PT at the W3943 Connect Tech Chat Theater.

On April 15th, Dalet will host its annual Executive Breakfast. The invite-only event themed “Big Events. Big Changes.” will feature keynotes on strategic topics including AI as well as opening words from our new CEO, Santiago Solanas. Spots are limited and filling up fast: if you believe you qualify, click here to register your interest.

I look forward to seeing you in Las Vegas! Not attending? Contact me on LinkedIn.

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