The growth of video over the last few years has been an incredible journey, transforming the way we consume content and connect with the world. The exponential growth expected over the next five years promises to revolutionize the digital media landscape even further. Video will continue to shape our lives, entertainment, and business in ways we can only begin to imagine. As technology continues to evolve, video’s power as a medium of expression, education, and entertainment will remain unparalleled, forging a captivating path into the future.

But we know it’s not that simple.

Quality video content doesn’t just appear on our screens by magic.

Managing this ocean of content can be an overwhelming task, often leading to disorganization, inefficiencies, and content chaos. It takes teams of skilled professionals, it takes time, and it takes the right tools.

Struggling to manage your content? Get expert guidance on how to choose the right MAM for your business. Secure a meeting right now!

What is Media Asset Management?

Media Asset Management, or MAM, is a transformative tool for managing vast amounts of content efficiently, that gives media-rich organizations the power to harness the true potential of their video content. MAM is pivotal in streamlining workflows, enhancing collaboration, and maximizing the value of media assets at scale.

This guide will provide an in-depth overview of the media asset management ecosystem, look at the challenges faced in managing media assets, explore best practices, and offer actionable tips to choose the right MAM for your business.

A Media Asset Management system such as Dalet Flex is a comprehensive system that revolves around the effective organization, storage, retrieval, and distribution of digital media assets.

Core Functions of Media Asset Management

At its core, a media asset management system aims to provide a centralized repository for all digital media files, offering easy access and management for users across an organization. The primary functions of MAM include:

a. Content Ingestion: The MAM system allows users to ingest or import media files into the system from various sources, including cameras, cloud storage, local drives, or other media storage devices. During ingestion, metadata is assigned to the assets, describing key information such as title, description, copyright, tags, and more.

b. Metadata Management: Metadata plays a pivotal role in efficient media asset management. It provides critical information about each media file, making it searchable, sortable, and easily discoverable. MAM solutions enable users to add, modify, or remove metadata, ensuring accurate and comprehensive asset descriptions.

c. Search and Retrieval: With a robust MAM system, users can quickly locate and retrieve specific media assets by using search filters, such as keywords, dates, file types, or even custom-defined tags. The ability to find assets swiftly enhances productivity and content reuse.

d. Workflow Automation: MAM solutions often incorporate automation features to streamline repetitive tasks, such as transcoding files into different formats or automatically distributing content to specific channels or platforms.

e. Collaboration and Access: Media asset management systems facilitate seamless collaboration among team members by allowing controlled access to files. Role-based access control ensures that only authorized users can view, edit, or distribute specific assets, protecting sensitive content.

f. Version Control: To maintain accuracy and consistency, MAM systems enable version control, allowing users to track changes made to media assets and revert to previous versions if necessary.

How a Media Asset Management System Increases Your ROI

Media asset management (MAM) serves as a fundamental cornerstone for modern, media-driven businesses, providing a comprehensive array of benefits that directly impact operational efficiency and productivity. Through its centralized platform, MAM efficiently helps with the storage and organizing media assets, significantly streamlining content management workflows. This streamlined approach not only reduces the time spent searching for files but also fosters enhanced collaboration among teams, breaking geographical barriers and facilitating seamless teamwork. As a result, creativity thrives, and overall output and content quality see a remarkable improvement.

In addition to its efficiency gains, MAM also plays a crucial role in maintaining brand consistency across all media assets. By implementing proper version control and enabling centralized access, organizations can ensure that the latest, approved versions of assets are consistently utilized, strengthening their brand identity across various channels.

One of the most significant challenges in the digital age is ensuring compliance with copyright laws and licensing agreements. MAM systems come to the rescue by providing a systematic approach to managing rights and usage permissions for media assets. This meticulous approach not only mitigates legal risks but also empowers organizations to responsibly and ethically manage their media content.

As businesses grow and their media libraries expand, a MAM’s scalability becomes essential. The ability to effortlessly accommodate the ever-increasing volume of content without sacrificing performance ensures that organizations can adapt to changing needs and market demands with utmost ease.

Additionally, some advanced MAM systems offer valuable analytics and insights on asset usage, content performance, and audience engagement. Armed with this data-driven information, organizations can make informed decisions, optimize their content strategies, and identify trends that resonate most with their audiences.

Media asset management is an indispensable tool for modern businesses, enabling improved efficiency, enhanced collaboration, brand consistency, copyright compliance, scalability, and data-driven decision-making. By embracing MAM solutions, businesses can unlock the full potential of their media assets and position themselves for growth and success in an ever-evolving digital landscape.

As technology continues to evolve, the future of media asset management holds exciting possibilities. AI-driven MAM solutions are expected to play a more significant role in automating tasks, improving metadata tagging, and enhancing content discoverability. Additionally, integration with cloud-based storage will further enhance accessibility and flexibility.

Media Asset Management is an indispensable tool for organizations dealing with digital media content. By offering a centralized repository, powerful metadata management, automation features, and streamlined workflows, MAM solutions empower businesses to harness the true potential of their media assets. As the media landscape continues to evolve, MAM systems will play a crucial role in maximizing productivity, collaboration, and content effectiveness across industries.

Who needs Media Asset Management?

A Media Asset Management system is a dynamic force that drives efficiency and creativity across a wide spectrum of industries and organizations. Picture yourself at the helm of a content creation powerhouse, where the management, organization, and distribution of digital media assets take center stage; The magic of MAM spans far and wide, transforming the landscapes of the following sectors and leaving an indelible mark of innovation and success:

1. Media and Entertainment:

Broadcasters: TV channels, radio stations, and streaming platforms need MAM to manage their extensive libraries of videos, audio clips, graphics, and other content.

Production Houses: Media production companies require MAM to handle assets throughout the content creation process, from pre-production to post-production.

Content Distributors: Companies distributing content to various platforms and territories benefit from MAM to streamline delivery workflows.

2. Sports & Live Events:

Sports Organizations: Sports teams, leagues, federations, and broadcasters utilize MAM to organize, produce, and distribute sports and events-related content, including match footage, highlights, magazines, interviews, fan-based content, and more.

3. Marketing and Advertising:

Marketing Agencies: Agencies dealing with multimedia campaigns and branding initiatives rely on MAM to manage a diverse range of creative assets, such as advertisements, images, videos, and marketing materials.

Brands and Corporations: Large organizations use MAM to manage their branding assets, including logos, product images, and promotional videos, ensuring brand consistency across all channels.

4. Corporate Communications:

Enterprises: Large corporations employ MAM to manage internal communications, training videos, corporate presentations, and other multimedia assets shared among employees globally.

Human Resources: MAM can be used by HR departments to store and distribute training materials, employee onboarding videos, and policy documents.

5. Museums and Archives:

Cultural Institutions: Museums, libraries, and archives utilize MAM to digitize, catalog, and preserve historical assets, such as art collections, photographs, and audio recordings.

6. Government and Public Services:

Government Agencies: Government departments and institutions use MAM to securely store and manage multimedia content related to public services, information campaigns, and official communications.

7. E-commerce and Retail:

E-commerce Platforms: Online retailers manage product images, videos, and marketing content using MAM to enhance product presentation and sales.

Retail Chains: Large retail chains use MAM to manage in-store digital signage, advertising content, and promotional materials.

8. Education:

Educational Institutions: Schools, colleges, and universities leverage MAM to organize and disseminate educational content, lecture videos, e-learning materials, and research data.

9. Non-Profit and Charitable Organizations:

Non-profit Organizations: NGOs and charitable organizations utilize MAM to handle multimedia assets for fundraising, awareness campaigns, and humanitarian efforts.

In reality, any organization dealing with large amounts of digital media content, irrespective of its size or industry, can benefit from Media Asset Management software. By implementing an efficient media asset management system, these organizations can optimize their content workflows, enhance collaboration, maintain brand consistency, comply with copyright and licensing requirements, and deliver compelling media experiences to their target audiences.

Challenges of managing media assets at scale (without a MAM system )

Managing media assets presents various challenges, particularly in organizations that deal with large volumes of digital content. These can hinder productivity, lead to inefficiencies, and result in increased costs. And nobody wants that.

After helping thousands of media-rich organizations for over 33 years, here are the top 10 challenges we hear from those needing MAM every day:

1. Content Chaos: As the volume of media assets grows, keeping track of all files becomes increasingly difficult. Without a proper media asset management system, files may be scattered across various storage devices, folders, and cloud services, leading to disorganization and difficulty in finding specific assets when needed.

2. Consuming Search and Retrieval: Disorganized content leads to time-consuming search and retrieval processes. Content creators and other users spend valuable time searching for the right files among thousands or even millions of assets, affecting overall productivity.

3. Collaboration and Version Control: When multiple team members are working on the same project, keeping track of changes and ensuring everyone is using the most up-to-date version of a media asset can be challenging. Without version control, this can result in duplicated efforts, inconsistencies in content, and potential data loss.

4. Rights Management and Compliance: Media assets often come with copyright and usage restrictions. Managing rights and permissions, ensuring compliance with licensing agreements, and keeping track of content usage rights can be complex, particularly in large organizations with a vast array of assets.

5. Inefficient Workflows: Without an optimized media asset management system, content workflows can become cumbersome and manual. This can lead to inefficient content creation, production, and distribution processes, causing delays and hampering overall efficiency.

6. Storage and Backup: Managing storage space and backups for large media libraries can be challenging. High-resolution video files, images, and audio files can consume significant storage resources, necessitating a reliable backup and archiving strategy to prevent data loss.

7. Integration with Existing Systems: In many organizations, media asset management needs to integrate with other systems like content management platforms, video editing tools, transcoding software, and more. Ensuring seamless integration can be complex, especially when dealing with legacy systems.

8. Security Concerns: Media assets can contain sensitive information, and protecting them from unauthorized access, leaks, or cyberattacks is crucial. Robust security measures need to be in place to safeguard valuable media content.

9. Scalability: As media libraries expand, the media asset management solution must be scalable to accommodate the growing volume of assets and increasing user demands.

10. Training and Adoption: Introducing a new media asset management system to an organization requires training for users to maximize its benefits fully. Ensuring widespread adoption across the organization may take time and effort.

Managing media assets presents significant challenges that can impact productivity, efficiency, and content quality. Implementing a comprehensive media asset management system addresses these challenges by providing a centralized repository, efficient search and retrieval capabilities, version control, rights management, security, and automation features. By facing these challenges head-on with a professional, modern MAM platform like Dalet Flex, organizations can optimize their media workflows, enhance collaboration, and leverage the full potential of their media assets.

Overcome these challenges and streamline your media asset management by following our 12 Proven Practices for Success in Media Asset Management.

Unlock the power of your digital content

Media Asset Management is a critical component for any organization dealing with digital media content. By centralizing, organizing, and automating media workflows, MAM solutions streamline content management and distribution, leading to increased productivity and efficiency. 

Choosing the right MAM solution, like Dalet Flex, the market-leading Media Asset Management system, empowers organizations to overcome the challenges of effectively managing media assets and unlock the full potential of their digital content.

To revolutionize your content management strategy, request a 1:1 consulting session and demo of Dalet Flex. Stay ahead in the competitive media landscape!

The post The Step-by-Step Guide to Media Asset Management appeared first on Dalet.

These challenges underscore the critical importance of adopting robust media supply chain management strategies and tools. Let’s explore the key challenges faced by organizations in managing a media supply chain and the transformative impact of adopting robust solutions.

Can a media supply chain platform improve ROI? Can it truly boost revenue generation? Go from chaos to intelligence with your media supply chain. Sign up for a free consultation with a Dalet expert.

Challenges of Managing the Media Supply Chain

1. Inefficient Workflows 

Manual and disjointed workflows can lead to inefficiencies, bottlenecks, and missed opportunities. Content creation, editing, and distribution can be time-consuming and error-prone without automation and streamlined processes. 

2. Disorganized Content 

With the sheer volume of multimedia assets being generated, disorganization can quickly become a stumbling block. Media files scattered across different storage systems, folders, and devices can hinder efficient retrieval, leading to delays, duplicated efforts, and frustration among content creators and distribution teams. 

3. Version Control 

Maintaining accurate and up-to-date versions of media assets is a challenge. Teams working on content often create multiple iterations, and without a robust version control system, it becomes difficult to track changes, leading to confusion and potentially using outdated assets. 

4. Lack of Visibility 

Without real-time visibility into the media supply chain, decision-making becomes less informed. Inefficient tracking of content usage, performance, and engagement can hinder the ability to make data-driven adjustments to content strategies. 

5. Multi-Platform Distribution 

The explosion of digital platforms and devices requires content to be tailored and optimized for various channels. Adapting content to different formats, resolutions, and requirements for broadcasting, streaming, social media, and websites can be resource-intensive. 

6. Content Security and Rights Management 

Media content often comes with complex usage rights and licensing agreements. Ensuring that content is used in compliance with legal and contractual obligations while safeguarding against unauthorized distribution is a significant challenge. 

7. Rapid Content Turnaround 

In industries like news, where content needs to be delivered in real time, managing the rapid production and distribution of media assets can be challenging. Quick turnarounds require efficient workflows and collaboration tools. 

8. Audience Engagement 

Engaging audiences across different platforms and demographics requires creating diverse and compelling content. Ensuring that content resonates with various segments of the audience and fosters engagement is a continuous challenge. 

9. Monetization and Revenue Generation 

Identifying and capitalizing on revenue opportunities, such as pay-per-view events, subscription models, and advertising, requires effective monetization strategies and accurate tracking of content performance. 

10. Technology Integration 

Integrating various platforms, tools, and systems, such as content management systems, editing software, analytics platforms, and distribution networks, can be complex. Ensuring seamless communication and data exchange between these systems is essential. 

11. Evolving Technologies 

The media landscape is constantly evolving, with new technologies and platforms emerging. Staying up to date with the latest trends and adapting to technological changes while maintaining operational efficiency is a continuous challenge. 

12. Quality Control 

Ensuring consistent quality across different content formats and platforms is essential for maintaining the reputation of the organization. However, without proper quality control processes, variations in content quality can arise. 

Addressing these challenges requires a comprehensive approach to media supply chain management, including the adoption of an advanced, modern media supply chain platform. By leveraging technology to streamline workflows, enhance collaboration, and gain insights into content performance, organizations can overcome these challenges and thrive in the dynamic and ever-evolving world of media content creation and distribution. 

The ROI of a Media Supply Chain Platform

Effectively managing your media supply chain is not only crucial for significant returns on investment (ROI) but also for achieving time savings. Media supply chain management improves ROI by optimizing workflows, reducing operational costs, enhancing content quality, and enabling data-driven decision-making. By delivering engaging content efficiently, organizations can attract larger audiences, leading to increased monetization opportunities. 

Implementing a media supply chain platform can result in cost savings by reducing manual labor, minimizing errors, optimizing resource allocation, and streamlining content distribution. These efficiencies lead to decreased production and operational costs. 

Moreover, the timeline for ROI depends on factors such as the size of your organization, the volume of content produced, and your monetization strategies. Many organizations start seeing improvements in efficiency and engagement shortly after implementing the platform. 

A media supply chain platform saves time for content creators by automating manual tasks, such as asset tagging, version control, and content distribution. This automation frees up content creators’ time, allowing them to focus on more creative and value-added tasks. 

Furthermore, it can reduce content production timelines by streamlining workflows, automating repetitive tasks, and enabling collaborative editing. This accelerates the content creation process from ideation to distribution. It centralizes content management and distribution, making it easier to publish to multiple platforms simultaneously. This efficiency ensures that content reaches the intended audience promptly, enhancing engagement. It also facilitates faster content localization by providing tools to manage and track translations, adaptations, and regional variations. This ensures that localized content can be produced and distributed efficiently. 

In conclusion, organizations seeking time-saving insights can rely on a media supply chain platform, featuring robust analytics to track content performance, audience engagement, and workflow efficiency. These tools not only identify bottlenecks but also present opportunities for impactful optimizations. Streamlined collaboration features in a media supply chain platform enable team members to work together seamlessly, reducing communication delays and eliminating the need for manual coordination. This leads to faster content creation and distribution.  

Selecting the best media supply chain management platform is a critical decision that can redefine your organization’s content creation and distribution strategies. Explore our comprehensive guide on how to choose the best Media Supply Chain platform to make the right choice.

Empowering Success Through Media Supply Chain Mastery

When every pixel weaves narratives and every frame tells a story, the role of the media supply chain emerges as the unsung hero behind the scenes. As our thirst for multimedia experiences surges, the intricate dance of content creation, distribution, and engagement unfolds seamlessly, thanks to the orchestration of media supply chain platforms like Dalet Flex. 

Recognizing the juncture at which your organization stands, poised to embrace these tools is both a strategic imperative and a transformative opportunity. When content overload threatens to drown your resources, when workflows meander through bottlenecks, or when collaboration is hindered by geographical divides, the stage is set for media supply chain management tools to take the spotlight. 

Imagine a future where asset retrieval becomes an instantaneous affair, where tailored content gracefully conquers platforms, where real-time insights guide your narrative, and where compliance complexities are tamed. This isn’t an illusion, but a reality sculpted by the dexterity of media supply chain management and automation tools. As audience expectations soar, revenue horizons expand, and the canvas of content grows, these tools remain your steadfast allies, scaling alongside your ambitions and ensuring that operational efficiency remains unwavering. 

Amid the plethora of options, Dalet Flex stands as the vanguard of media supply chain management solutions. Its magic isn’t merely in transforming challenges into triumphs; it’s in reshaping the way you approach content orchestration. With Dalet Flex, you’re not just managing a supply chain; you’re navigating a symphony of streamlined efficiency, enriched collaboration, enhanced content quality, and empowered engagement. 

Embrace a modern, efficient media supply chain and embark on a transformative journey. Request a demo of Dalet Flex today and witness the convergence of content mastery and audience resonance. 

The post How to Increase Your ROI with a Media Supply Chain Platform appeared first on Dalet.

From incredible footage of mountain views and panoramic seascapes, video content as seen in shows like Moving Pictures and A World of Calm makes the booking of a trip happen. With this targeted content, trip brokers are now leveraging social video platforms, over-the-top (OTT) streaming services, over-the-air (OTA) broadcasts, and popular augmented reality/virtual reality (AR/VR) channels in order to attract would-be globetrotters.

Viral Vacation Movies: Social Video Platforms

Travel videos are key during the “Dreaming Stage” of the traveler’s planning with so many of us having been stuck in that planning stage for the last several years. If the content is inspiring and delivered efficiently, the potential exists to reengage high-value customers whose passports have been gathering dust during the pandemic. Visual storytelling is a powerful way to build a relationship with potential travelers. A well-produced travel video is just about as close as potential clients can come to experience a travel organization’s packages firsthand, Untethered Media points out. Capturing footage of familiar, iconic cities like New York, Paris, or London entices people to travel. Many trip planners, excursion agents, and others in the travel industry actively solicit video footage from their previous clients, repurposing home movies as quick and polished promotional materials for destinations abroad. Not only will a travel broker’s marketing team have to manage all these videos fine-tuned for different social campaigns, but the associated metadata, too.

TikTok, a platform at one time reliant on dance videos, lip-syncing, and animal tricks for viewers, has evolved into to a tool with broader marketing power and the viewers to match. Don’t worry, there’s still plenty of pet videos, but now there’s global interest in TikTok from the travel marketing community. Hashtags such as #travel and #tiktoktravel are seeing more than 50 billion views combined, Skift.com reports. TikTok’s algorithm, however, represents a challenge to content creators. The content needs to be app specific and not a reworking of content previously posted for it to be exposed to as many viewers as possible.

Then there is YouTube, still the place for long-form video online and a powerful solution for travel marketers. Averaging 14.3 billion visits a month, according to the Hootsuite blog, it only makes sense to cultivate a strong presence on the platform. Travel brokers are taking the opportunity to build on YouTube a relationship between themselves and potential tourists. Video optimization on these travel channels — keywords, video descriptions, assorted thumbnails, and relevant content associations — are essential, as ReelnReel points out. Dalet Flex can manage it all, whether it is producing a multitude of video shorts optimized for TikTok or managing longer-form content for YouTube, running seamless workflows enabling travel organizations to get media optimized and online faster and with greater frequency.

Over-the-Top TV (OTT) and Streaming Services and Over-the-Air (OTA) Broadcasts

About 76% of OTT television streamers watch on an ad-supported platform. Content here tends to be highly focused to specific audiences. The benefit here is that travel marketers are able to create advertisements, campaigns, and even full-on content that will reach viewers who want to visit specific destinations or use an advertised tourism organization to create their ideal adventure. Offerings such as the earlier mentioned Moving Art which, for several seasons, provided breathtaking footage of locations such as Thailand, New Zealand, and Canada; while A World of Calm, produced specifically for those feeling the walls close in during the pandemic, showcased beautiful vistas with soothing narration from Keanu Reeves, Oscar Isaac, Nicole Kidman, and others. For the travel marketing campaign, these sorts of shows are direct sales to destinations abroad. To accomplish this not only requires the content, but the data as well to make the linkage across searches, viewers, and channels. All of the content and associated dynamic metadata need to be organized in a meaningful and accessible way and benefit from AI-driven solutions like Dalet Flex.

These kind of documentary-style, nature and environment productions appeal to audiences across demographics. Older audiences traveling through retirement, younger viewers collecting experiences after college — the reach of these channels is wide and varied. Until a time where viewers move entirely to streaming solutions, marketers must include these potential viewers as part of their campaign as well.

Seeing the World from Home: Virtual Tourism

Much like with YouTube, VR is used in the pre-trip “dreamer” stage in tourism, with people looking at where they might want to go. Kuoni’s, a tourism operator, offers potential customers the ability can take a 360-degree tour of the upmarket Sandy Lane luxury resort in Barbados, an article in the Guardian notes. It’s also important to mention that 360 and 180 VR content is available on YouTube.

As Immersion VR, creator of VR content for marketing accurately, states: one of the greatest strengths of VR is allowing the user to experience the feeling of “being there.” 360 VR content is one of the most common methods out there and is accessible not in just headsets but can also be accessed with mobile devices. Although VR projects take more time to produce and are typically more expensive, they provide a more immersive travel experience. These videos feature head tracking so the user can move their head to explore the surroundings in a realistic way, Immersion VR explains.

What better way to inspire someone to get their suitcases out of the attic then allowing them to stand on that sun-soaked beach in VR?

How Does the Travel Industry Make Sense of All this Content?

To run effective and sustainable video marketing operations, travel marketers and multimedia content producers should look at Dalet Flex when it comes to multiplatform distribution. Powering video campaigns with Dalet Flex offers businesses the ability to easily capitalize on social platforms, and then offer content for OTT advertising solutions utilized by streaming providers. Dalet Flex can also take your content into the broadcast television arena, and even further into Virtual Reality. Destination videos, testimonials, and 360 tours of locations, and more traditional advertisements all call for media asset management, metadata, and safe archiving, all of which Dalet Flex provides.

To effectively leverage these assets and create engaging campaigns, content must be indexed and tagged in meaningful ways and must be accessible to producers across systems and locales. AI-powered, cloud-based content management and supply chain platforms like Dalet Flex become invaluable in taking advantage of the large, diverse content libraries that are so commonplace in the travel and tourism industry and that will be only grow in years to come.

As for today, travel and tourism need that extra boost and a good video campaign will make the difference between someone choosing yet another stay-cation versus getting out of the house and seeing the world that’s been waiting the last several years.

The post Why the Travel Industry Needs Video Content to Stage Its Comeback appeared first on Dalet.

Working in the Field: Where the Adobe-Dalet Relationship Begins

In getting Adobe Premiere Pro and Dalet Flex to work together, our product team focused on two pain points:

• Making remote work actually work
• Facilitating project management

Dalet Flex offers editors a better way to manage projects by making the platform their central repository, not only for media files but also for the projects themselves. When integrated with Adobe Premiere Pro, the result is an efficient, cloud-based workflow optimized for collaboration and remote production.

Let’s take an example: your studio is working on a retrospective sports documentary. The workflow starts within Dalet Flex. Whether you have large libraries comprised of assets numbering into the millions, or simply a collection of content amassed over a year of production, Dalet Flex lets you build advanced data models and leverages controlled vocabularies, such as thesaurus or taxonomies, to make content easy to find. Free-text search strings can also be refined by going to the search results’ column headers, requesting specific parameters such as “Show me media shorter than five minutes.” or “Display content rated 3-stars by users.” By refining your content search, resulting media clips are reduced to only what you and your project will need.

Now having the specific media they want, users can gather them into a bin with a simple drag-and-drop as another layer of organization for your project. Dalet FlexMAM also allows you to clip and add to your bin only the exact portion required for your editing project.

With new clips borne from one asset or the assets you have collected in your various bins, a rough cut can be assembled using Dalet FlexMAM’s Sequence Editor. These sequences can serve as a starting point for a wide array of projects, easily imported into Adobe Premiere Pro. Additionally, users can open the Dalet FlexXTEND panel as an extension within Adobe Premiere Pro. This extension allows editors to browse the Dalet Flex library from within their creative environment, making all advanced search functions offered in FlexMAM also available in FlexXTEND.

Creating Content from Anywhere: Working in the Cloud

But what about when you are editing from a remote location or transitioning to a cloud-based operation? Let’s say that, for this sports retrospective production we are editing, I am working from home using Adobe Premiere Pro on my own workstation. Here, I will enable Proxy editing in FlexXTEND. When importing content from Dalet Flex, a proxy version is downloaded directly to my workstation. Now, I can edit remotely with proxy versions of the media assets. When the sequence is ready for rendering, FlexXTEND triggers the sequence rendering to a remote machine running Adobe Media Encoder.

High resolution media files can now remain close to the Media Encoder. Whether running on a cloud server or on-premises, Dalet Flex delivers maximum flexibility — no pun intended! — when it comes to where assets are stored and your Media Encoder machine is located.

In addition, Dalet Flex will soon add a custom MPEG-DASH reader to Adobe Premiere Pro so that editors can work inside Premiere Pro on growing files and enable workflows optimized for live content.

Project Management Matters More Than Ever!

We understand the importance of project management for creative teams. Dalet Flex now offers advanced features for rich asset and project management, which makes the life of Adobe editors easier in terms of collaboration and work efficiency. Dalet Flex effectively becomes the central repository not just for media files, but for Adobe Premiere Pro project files too. With this approach, projects are treated by Dalex Flex the same way as assets currently are. This offers a whole new world of possibilities to manage and collaborate on projects with the assignment of metadata, the ability to perform simple and complex search queries, and the access to all FlexMAM capabilities, be it directly in Dalet Flex or in Adobe Premiere Pro thanks to FlexXTEND.

How does this benefit video editors? Returning to the example of the retrospective sports documentary you are working on — let’s say you want to pull from another retrospective you put together in 2019. The FlexXTEND panel provides all of Dalet Flex’s search capabilities to find that project — assets and all — and import it back into Adobe Premiere Pro. The extra time and work required to return to a previous project and having to re-establish links to media files are no longer an issue with Dalet Flex integration. The solution now allows you to trigger workflows on Adobe Premiere Pro projects, for instance to restore media files from an archive when required. That is something of a real time saver.

Going further: What Is Coming Soon

What makes the integration of Dalet Flex and Adobe Premiere a must-have for content creators is that we are never satisfied with the status quo: always looking to improve, to innovate, and to ask, “What’s next?”

To keep improving collaboration and remote work, not only for editors but for all FlexMAM users, we will release brand new mobile applications for iOS and Android in upcoming months. We have much more planned, with increased Adobe Premiere Pro integration – this is merely the beginning. While this post has been focused on our integration with Adobe products, Dalet Flex also offers integrations with Avid environments. Stay tuned on this blog for more details in future posts.

If you want to know more about what we do at Dalet, or how Dalet Flex can take your Adobe Premiere Pro creative workflows to a new level of productivity, watch the VOD of our latest webinar and schedule a call with us. We look forward to providing you with solutions for your media production needs.

The post Unleash Creativity with the New Power Couple: Dalet Flex and Adobe® Premiere® Pro appeared first on Dalet.